2 years ago, I never posted on LinkedIn

459 words | 2 mins, 20 secs

In Today’s Issue…

• My honest view on LinkedIn.

• 3 things you can do today to grow your LinkedIn.

• An interesting conversation with the ex Chief Marketing Officer of Samsung.

2 years ago, I never posted on LinkedIn.
 
- I found it boring.
- I thought it was for job hunting only.
- I didn't think you could be creative on here.
 
Today, I'm on here daily.
 
- My newsfeed is very exciting.
- I'm building my business through it.
- I'm seeing hundreds of creatives on here.
 
——
 
Here are 3 things I did to change my perspective of this platform:
 
1. Stopped educating 24/7.
 
I thought 'thought leadership' meant me talking to the camera about our business.
 
Now, I realise the power of storytelling.
 
You can still be an authority in your industry if you sprinkle some personality into your posts.
 
——
 
2. Stop worrying about others.
 
When I first started posting, I was so worried my friends, colleagues or family would start talking about me.
 
But if I let them control that, I wouldn't be where I am today.
 
I also had to remind myself that I was use to having thousands of eyeballs on me.
 
As an England gymnast.. this was the norm.
 
So, I had to remember that I CAN stay in my lane and get sh*t done without worrying about others.
 
Except now, I'm swapping the hand guards for a laptop.
 
——
 
3. I read the data.
 
Do you read your data?
 
Do you repurpose your posts?
 
I know some people hesitate to do this because they worry they'll sound too samey.
 
But here’s the truth: Most people won’t notice.
 
I guarantee that.
 
Repeating messages is actually good marketing.
 
People need to hear your message over and over again for it to stick.
 
Try these tips out and let me know how you get on!

Listen & Recommend:

Seif El Hakim, Ex CMO of Samsung & professional athlete, turned serial entrepreneur.

Since leaving the corporate world he has dedicated his life to helping entrepreneurs level up their mindset and businesses, winning entrepreneur of the year in the process.

If You’ve Read This Far.. Why Don’t You See How Else We Can Help You:

• Connect with us on LinkedIn to follow our business journey!

  Here’s Freddie’s, and here’s Antonia’s.

• Want to work with us? Start HERE.

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