Dubai PodFest 2025 is just around the corner. It kicks off on September 30th, right on International Podcast Day.
If you’re not on the guest list, don’t worry. You can still get a head start by looking at what happened last year.
More than 70% of attendees from the 2024 festival said it changed everything they thought about growing a business using podcast guesting.
That’s no small claim when the event is jam packed with creators, media pros, and sharp thinkers who live and breathe this stuff day in, day out.
Here’s what really stuck with us from last year’s line up:
Podcasts aren’t just for headphones anymore. They’re popping up everywhere, in TikTok clips, YouTube shorts, live streams. It’s ALL about being multi-channel now, 24/7, in every place your audience scrolls or swipes.
Crazy smart AI tools like Notebook LLM and Gemini are making editing and sound design way simpler and faster. Suddenly, creating high level audio doesn’t have to eat up hours or cause headaches.
The workshops drove one point home again and again: planning beats hustle. Smart storytelling combined with a solid business strategy is the secret sauce. No more guessing games.
So, what can you actually take from this?
Successful podcast marketing isn’t luck. It’s a system.
The guests and hosts who win consistently have nailed repeatable processes. From booking the right podcasts to turning episodes into sharable social hits, right down to building back end sales funnels.
This means no last minute scrambling and no ‘winging it’.
Instead, you find a rhythm that lets you focus on being creative, and your message gets the attention it deserves without burning you out.
Think about it: those podcast episodes you love? They didn’t just happen on air.
They were engineered behind the scenes.
The beautiful thing is that anyone can build these systems with a bit of planning, the right tools, and some disciplined hustle.
Speaking of systems, Freddie’s latest chat with Mike Bandar is a must listen. They dig into how solid systems helped Mike scale his business way beyond expectations.
Hit play below and get a backstage pass on the hustle most entrepreneurs don’t talk about.