As AI scales content, your voice becomes your edge

TLDR:
AI can do almost everything now. But it can’t be you. If you’re not using your voice to build trust and drive revenue, you’re invisible. In 2025, the founders making bank will be the ones showing up in people’s ears, not just on their feeds.

AI is everywhere & honestly, you’d be silly not to lean into it.

BUT… as AI rewrites the rules of marketing, one truth is becoming unavoidable:

If you’re not building trust in your voice, someone else’s voice will win the deal.

Every week, AI gets faster, smarter, and cheaper.

Graphic design? Automated.
Email copy? AI written.
Video editing? A few clicks.
Strategy? Prompted in seconds.

The result?

Founders are starting to sound the same.

Every carousel looks the same.
Every hook sounds like it was written by ChatGPT.
Every brand is losing its human edge.

But there’s one channel AI still can’t fake:

Long form content.

Podcasting is the last remaining place where you can’t be copied.

Your voice. Your phrasing. Your pauses. Your jokes. YOUR personality!

The way you challenge an idea or share a moment that changed your life.

It’s honestly the best way to build trust.

Let me paint a different picture:

I went to a souk in Dubai the other weekend.

Every stall was selling more or less the same stuff: same spices, same lanterns, same gold plated trinkets. Even the sellers were using the same lines.

It was really hard to tell one from the next.

But then there was one stall I couldn’t ignore.

They weren’t shouting. No flashing signs.

Just this guy telling stories about how his grandfather used to trade spices by camel across the desert.

He was offering a taste of a custom blend he made himself.

The design was different. The vibe was different. He was different.

That’s podcasting.

It doesn’t try to win attention… it earns it.

And in a world of AI generated everything you can’t beat that kind of originality.

Founders with a voice are the ones people remember.

And yeah, I get it. Podcasting can feel like a lot.

You’re already running a business. The idea of sitting in front of a mic and talking for an hour sounds like a nightmare.

But here’s the thing:

Podcasts are one of the only spaces left where people hear your actual voice, not your AI scripted version.

That’s why in our programs, we don’t just teach visibility.

We build voices.

We show founders how to:

• Speak in story arcs, not soundbites

• Repurpose one conversation into 30+ content

• Use podcasts to drive traffic & revenue using our systems

• Become the most in demand guest & host in their niche

So, maybe it’s time your marketing changes…

Get your free $1M personalized podcast roadmap to grow your business.

Reply to this email with ‘ROADMAP’ and I’ll send it over.

- Freddie

When you’re ready, here are 3 ways we can help you: