How to boost your sales without overspending on ads

573 words | 2 mins, 32 secs

In Today’s Issue…

• Why most email campaigns fail to engage subscribers.

• The secret to increasing open rates and click-throughs.

• Crafting emails that convert: A step-by-step guide.

Let's tackle the big elephant in the room: why soo many email campaigns just don't work.

You've got the list.

You're sending the emails.

But something is missing 🤔

The problem starts with engagement.. or the lack thereof.

You see, blasting your list with sales pitches is like shouting in a crowded room.

No one's listening.

Here's our biggest secret: personalisation.

We don’t mean "Hey [Name]," but emails tailored to what your subscribers care about.

Imagine sending a friend a message about something they love. That's how your emails should feel.

But how do we get there?

First, segment your list.

Group your subscribers by interests, purchase history, or how they found you.

This makes personalisation practical and effective.

Next, the subject line.

This is your first impression.

Make it intriguing, make it personal, and above all, make it worth clicking.

Now, for the content.

Tell a story.

Yes, even in a promotional email.

Connect the dots between their problem and your solution.

Make it about them, not you.

Here's a step-by-step guide to crafting emails that engage and convert:

1. Start With Why: Why should they care? Hit on a pain point or a desire right at the beginning.

2. Educate & Offer Value: Before asking for a sale, give something. A tip, a quick win, something they can use right away.

3. Call To Action: Make it clear what you want them to do next. But keep it simple. One email, one action.

Listen & Recommend:

We spoke with the founder of Cupsly, Niall Cleaver.

Niall has built a following of over 25,000 people across LinkedIn alone, garnering the attention of millions as he documents the journey of building Britain’s most luxury coffee brand..

..ALL before he launched his product!

Give this a watch and let us know your thoughts!

Who Else Is Hustling:

Billie Eilish made a bold move on Instagram:

She added all her followers to her 'Close Friends' list, giving them exclusive content.

This smart strategy broke the typical celebrity-fan barrier, making her fans feel special and part of an inner circle.

It’s a great example of thinking differently in marketing. Billie’s approach boosted her engagement and built a strong community vibe.

This shows that making your audience feel valued can be a HUUGE game changer.

Stats You Should Know To Become A Better Marketer Today:

✅ Open Rates: Personalised subject lines can increase open rates by up to 50%. It's not just about reaching inboxes; it's about getting noticed.

✅ Engagement: Emails with personalised content have a 14% higher click-through rate. When you speak directly to a subscriber's interests, they listen.

✅ Conversion: Segmented email campaigns can lead to a 760% increase in revenue.

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