Your competitors don't know these tips...

600 words | 3 mins

In Today’s Issue…

• Finding your unique voice

• Creating killer content

• Networking that actually works

Let’s cut to the chase:

To stand out, you need to be yourself ..but louder.

It’s noisy out there, and to get heard, your voice has to be distinct and clear.

So how do you do this?

First things first, carve out what makes you, YOU.

What can you say that others can’t?

Maybe it’s your experience, maybe it’s your take on things.

Whatever it is, own it. This is your superpower.

Next, you need to create content that sticks.

Forget boring and usual.

You need stuff that stands out and makes people think, "wow, I never thought of it like that!"

Think newsletters that solve real problems, videos that tell a good story, or LinkedIn posts that get people talking.

Always ask yourself, "would I repost this?"

If not, it’s back to the drawing board.

Now, networking.

Not just any networking - make it count.

When we first moved to Dubai, we went to every single in person networking event under the sun.

But did we really know how to ‘network’?

Nope.

For us, the trick was to engage.

Comment on posts, join discussions, maybe even host a webinar or two.

Don’t just hand out business cards (this is a pet hate of ours FYI 👀)

Really engage.

Build a rapport, and most importantly, follow up.

Make people remember you.

Listen & Recommend:

Have you listened to our latest episode with Marc Priestley?

He was a McLaren F1 Mechanic for over ten years, culminating in winning the world championship with Lewis Hamilton in 2008.

Now, he’s a global coach and speaker helping organisations achieve the same high performance as F1 teams.

He is also the current Five Live F1 commentator, voice of the F1 game and co-host of the worlds longest running car show!

You bet I asked what Lewis Hamilton is really like.. and who his favourite F1 driver is 😉

Who Else Is Hustling:

Mr Beast is completely rewriting the marketing playbook and grabbing eyeballs all over the globe.

If you haven't heard of him, Mr Beast, aka Jimmy Donaldson, is the YouTube giant known for his over-the-top challenges and massive giveaways.

BUT

There’s more to his videos than just the spectacle.

He’s all about the story.

Whether he's planting a forest or setting up burger joints that feed you for free, each video hooks you with a story that’s hard to forget.

His aim is to make you feel something.

That’s his secret.

It keeps everyone waiting to see what he’ll pull off next.

This approach of blending entertainment with heartfelt storytelling is definitely the way to go.

It’s helping Mr Beast not only pull in millions of views but also build a loyal community that's excited to engage with every new release, spreading his message far and wide.

Stats You Should Know To Become A Better Marketer Today:

• 78% of people think companies focused on custom content actually want to build good relationships.

• Consistent branding can boost your revenue by about 23%.

• Spend a few hours each week engaging on LinkedIn and you could see your business opportunities grow by half again. It’s about quality interactions, not just quantity.

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