Cut through the noise on LinkedIn.

In today’s issue…

• The power of storytelling (but don’t worry, no novels here).
• How to find the rhythm of your copy.
• Why engaging posts beats preaching every time.
• Five shockingly easy steps to boost your LinkedIn engagement.

These days, LinkedIn is noisier than a kids PE class on sugar.

With everyone competing for attention, how do you stand out from the crowd?

As we head towards the end of 2024 and prepare for the new year, it’s time to fine-tune your strategy and make some noise of your own.

Let’s dive into the essentials that will help you craft a compelling presence and capture the attention you deserve.

First up: Storytelling (and no, we’re not talking about writing the next great American novel).

We’re here to craft narratives that captivate and convert casual scrollers into loyal followers.

Think of your story as a beacon that guides your audience through the LinkedIn sea of noise.

What challenges have you faced?

What victories have you celebrated?

Sharing these moments not only adds a human element to your brand, it also creates a strong connection.

Remember, people love a good story, especially when they can see themselves in it.

Next, find the rhythm of your copy.

Just like a catchy tune gets stuck in your head, your posts should have a flow that keeps readers engaged.

Experiment with different styles and formats, and don’t hesitate to add some flair.

Your audience will appreciate a well-crafted post that feels as smooth as their favourite song.

Next, engage, don’t preach. Remember the last time someone lectured you at a party?

Yeah, it wasn’t fun.

Ditch the sales pitch and focus on building genuine interactions.

Ask questions, gather feedback, and encourage dialogue.

The more you engage, the more your audience will feel connected to you and that connection is gold.

Looking for ways to build that connection and increase your engagement?

Check out these five shockingly easy steps.

1. Incorporate story-driven marketing. Create content that resonates. Share your stories, solutions, challenges, and victories.

2. Review your content. Check your LinkedIn insights to see what works. I spend hours analysing client content and tweaking strategies until they sing.

3. Engage with your audience. Comment, ask for feedback, and be intentional. Remember, to receive engagement, you must contribute to it too.

4. Mix up your content. Use photos, action shots, infographics, carousels, videos, and more. Identify what your audience loves most.

5. Post consistently. Share quality content regularly to keep your audience interested and connected.

Want to know how you can incorporate these tips into your marketing strategy? Reply to this email with ‘LinkedIn’ and let’s chat.

Hold on, before you go… you’re one of 7,283 people receiving this newsletter (and growing). Your feedback is SO important to us!

If you’ve read this far... Why don’t you see how else we can help you:

• Connect with us on LinkedIn: Here’s Freddie’s, and here’s Antonia’s

• Want to work with us? Start HERE

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