Do THIS and you’ll never waste another dollar on networking events again

Three years ago, no one knew my name.

I wasn’t some “up-and-comer” in my space, and I didn’t have a viral post, a podcast feature, or a personal brand to my name.

I was doing what everyone told me you’re “supposed” to do to build a business:

Spending hundreds of dollars every single week on in person networking events, showing up at fancy venues, wearing the right outfit, shaking hands with people who would never become clients… and walking away with a pocket full of business cards that, more often than not, ended up in the bin by the end of the week.

I kept telling myself it was “worth it”, that these were the necessary steps to build trust, land referrals, and be seen as a serious player in the space.

But if I’m honest, all I really built in those early months was a massive hole in my wallet and a calendar packed with coffee catch ups that went nowhere.

I REALLY wish someone had told me this back then:

The old model of B2B business building, the one that says you have to meet in person, shake hands, and “get your name out there” at every event possible is not only outdated, it’s actively holding people back from serious growth.

Because the BEST leverage in 2025 is in podcasts.

Podcasts are the most powerful and still underutilised platform for building high trust authority at scale.

(and they’re fast becoming the preferred strategy for founders, consultants, and operators who are done chasing referrals and want to be seen as category leaders in their space)

There’s a reason someone like Dan Priestley allocates a large portion of his marketing strategy, and budget, to podcast guest appearances.

He knows something that most people haven’t figured out yet:

A single podcast interview, done well, can do more to build your brand, reputation, and pipeline than six months of posting on Instagram or five overpriced speaking gigs.

We’re entering a new era of marketing where access to attention is everything.

But not just any attention… qualified attention, from the right people, in the right context.

And that’s exactly what podcasts deliver.

HOWEVER, there’s a problem…

Most people see podcasts as “nice to have” PR.

They don’t realise that, when used strategically, a single podcast appearance can be used as a lead generation asset.

They don’t know how to craft a story that hooks both the audience and the host.

They don’t know how to get booked on the right podcasts.

And they definitely don’t know how to turn each episode into a flywheel of growth that builds compounding results over time.

That’s why I created Thrive = a program for turning strategic podcast appearances into business growth, designed specifically for consultants, coaches & founders who are tired of tactics that waste time and want something that works pretty d*mn well.

Inside, we’ll walk you through:

→ How to position yourself as a high value guest (even if you’ve never done a podcast before)
→ How to identify and pitch the right shows (the ones your ideal clients are already listening to)
→ How to show up with confidence, clarity, and a message that opens doors
→ And how to turn every interview into a lead generating, authority building asset you can use over and over again

This is the exact system I’ve used to go from being another unknown name in the room… to someone people already know by the time we sit down.

🔗 Book a call here to find out more!

Speak soon,
Freddie