Don’t make this mistake.

In today’s issue…

• The dangers of relying solely on LinkedIn for business growth.

• A success story: how we helped a client expand his reach.

• The hidden potential of a multi-platform marketing strategy.

• Key storytelling techniques to captivate your audience.

Many people are guilty of using LinkedIn as their only platform to market their business.

Sure, LinkedIn is a fantastic place to introduce yourself.

It’s like showing up at a party and saying, “Hey, I exist!”

But that shouldn’t be your only party trick.

Let’s rewind to two months ago when we teamed up with a client.

He was all about that LinkedIn life, but we knew he could do so much more.

We kicked things off by sprucing up his profile and helped him gain some much-deserved attention.

But we didn’t stop there.

We cranked up the volume and drove traffic through lead magnets.

Think of lead magnets as the irresistible bait that reels in potential customers.

After capturing those valuable emails, we crafted a nurture sequence to keep his audience engaged.

Now, here’s the point I’m trying to make: there’s a lot happening behind the scenes.

The power of marketing doesn’t begin and end with LinkedIn.

It stretches out like a cosy cat on a sunbeam.

When you stick to just one platform, you’re putting a ceiling on your business growth.

It’s like going to an all-you-can-eat buffet and only eating the breadsticks. Delicious, yes, but there’s so much more to explore.

So, how can you expand your marketing strategy? The possibilities are endless.

You could venture into email marketing, create engaging newsletters or start a podcast.

Each channel offers unique opportunities to connect with your audience, tell your story, and grow your brand.

While we’re on the subject of storytelling, let’s dive into something else that’s quite important.

Here’s the best story-driven marketing lesson you will receive today.

To truly connect with your audience, you need to:

• Highlight both your wins and losses.

• Add value through your content.

• Share content that resonates.

• Create a strong connection.

• Find your positioning.

• Be transparent.

Your story is your superpower, and you need to own it.

Don’t shy away from discussing the highs and the lows.

This honesty is the secret ingredient that will make your content relatable.

Make your story a mirror for your audience, not just a reflection of you.

If you’re looking for guidance on how to expand your marketing strategy, reply to this email with ‘ready,’ and we will jump on a call with you.

Hold on, before you go… you’re one of 7,283 people receiving this newsletter (and growing). Your feedback is SO important to us!

If you’ve read this far... Why don’t you see how else we can help you:

• Connect with us on LinkedIn: Here’s Freddie’s, and here’s Antonia’s

• Want to work with us? Start HERE

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