Have you seen this email?

In partnership with

“It’s February, and you’re already talking about failing?”

Yeah. Someone has to.

While everyone else is recovering from their holiday hangovers and frantically Googling how to hit Q1 goals, we’re over here plotting a record breaking year.

Because let’s be real: businesses without a plan don’t just stumble, they face plant.

Want to avoid that? Here’s what you need to take into consideration: 

1. Awareness. 

The awkward truth? Most people don’t even remember you exist.

How do you fix that? By showing up. Consistently.

Here’s your monthly content cheat sheet:

• 5 thought provoking LinkedIn posts per week

• 2 podcast guest episodes per month

• A hell of a lot of short form clips

Your content’s mission?


To remind people you’re alive, relevant, and worth their attention. 

2. Consideration.

 Your audience isn’t just a bunch of usernames, they’re humans.

You need to treat them that way:

• Reply to comments like you care.

• Pose meaningful questions in your newsletter.

• Enter DMs with authenticity, not spammy vibes.

When people feel seen, they stick around.

3. Conversion 

A confused audience buys... absolutely nothing.

Make your offer so clear even a sleep deprived toddler could understand it.

Then keep an eye on the numbers:

• How many leads turn into clients?

• How many calls actually close?

• How many referrals keep rolling in? 

Because at the end of the day, clarity doesn’t just lead to conversions.

It leads to confidence (yours and theirs).

So, here’s the deal: 2025 isn’t the year to hope for success.

It’s the year to plan for it.

Let’s make it happen.

Guys the subject wasn’t clickbait. We did actually speak to Alex Hormozi’s best mate on our podcast. Don’t believe us? See for yourself below:

Hold on, before you go… you’re one of 7,283 people receiving this newsletter (and growing). Your feedback is SO important to us!

Say hi to us on LI!! Here’s Freddie’s, and here’s Antonia’s

Was this email forwarded to you?

Sign up to receive these emails here.

That’s all, folks!

Please do share and forward these emails to your friends, colleagues and family. It helps us more than you realise, to grow and deliver better content to you.

Thank you!

Start learning AI in 2025

Everyone talks about AI, but no one has the time to learn it. So, we found the easiest way to learn AI in as little time as possible: The Rundown AI.

It's a free AI newsletter that keeps you up-to-date on the latest AI news, and teaches you how to apply it in just 5 minutes a day.

Plus, complete the quiz after signing up and they’ll recommend the best AI tools, guides, and courses – tailored to your needs.

Sign up to start learning.