How did we create a multi 6 figure business...

Grab a cup of tea, and let’s dive into the wonderful world of marketing funnels.

Now, before your eyes glaze over, hear me out - this isn't going to be one of those boring business talks where you find yourself scrolling through your phone under the table.

Nope! Today, we’re shaking things up, talking about funnels, and how they can skyrocket your personal brand faster than you can say “Russell Brunson.”

In today’s issue…

• Why your marketing funnel should be your new best friend.

• How to turn attention into leads (and leads into customers) without losing your mind.

• A sneak peek into our Story Scaling System that built our multi-six-figure business in just 10 months!

Now, if you’ve ever heard of Russell Brunson, you know he’s the king of funnels.

The man has built an empire helping entrepreneurs understand how to guide their customers through the buying journey.

Think of your marketing funnel as a VIP pathway through an amusement park… only instead of roller coasters, you’re offering people value.

And guess what? Everyone loves a good ride 😆 

But it doesn’t stop there.

You also have Alex Hormozi, who’s known for his no-nonsense approach to scaling businesses.

He dives deep into the numbers and emphasises that your funnel isn’t just about flashy graphics and catchy slogans.

It’s about understanding your audience’s journey and leading them step-by-step towards a purchase.

Alex makes it sound easy, but it’s all about strategy, strategy, strategy!

So, how do we tie this all into our Story Scaling System?

It’s simple! At the heart of our approach is positioning yourself as an authority in your field.

This means building awareness on LinkedIn, showcasing your expertise, and turning that attention into leads.

Once you've got their eyeballs on you, it’s time to nurture those leads through email.

You want to be that person in their inbox they look forward to hearing from.

Your emails should resonate, engage, and, yes, occasionally make them laugh (like this one - wink, wink).

And here’s where the magic happens: while you're nurturing those leads, you should also be building your personal brand through PR opportunities and podcasting.

Speaking of podcasts, did you know we have a top 1% podcast? 🎉 

Yep, we’ve had some pretty incredible entrepreneurs drop by, including the likes of Daniel Priestley, Shan Hanif, and Jeremy Harbour.

In fact, scroll to the bottom of this newsletter to find one of their episodes!

Anyway, where was I…

Our Story Scaling System is what took us from zero to multi-six figures - yep, all online- in just 10 months.

It’s a system designed to help you craft your story, share it confidently, and engage your audience in a way that makes them want to stick around.

And trust me, if we can do it, so can you!

If you want access to our Story Scaling System… FOR FREE… then reply to this email with “Story Scaling System” and we’ll send it over to you.

Hold on, before you go… you’re one of 7,283 people receiving this newsletter (and growing). Your feedback is SO important to us!

If you’ve read this far... Why don’t you see how else we can help you:

• Connect with us on LinkedIn: Here’s Freddie’s, and here’s Antonia’s

• Want to work with us? Start HERE

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