How the hell did I land this guest?

Last week I sat down with Dan Thompson - an international wealth manager who’s worked with high net worth families, celebs, and founders you 100% know.

Before we hit record my team and I sat down to plan out the angle of this episode.

Because honestly, it’s really not just about turning up, asking some questions, and calling it content.

It’s. About. Strategy.

We thought about things like:

➡️ How do we position Dan in a way that genuinely boosts his authority?
➡️ How do we make this episode a magnet for our ideal listeners (founders, experts, and entrepreneurs who are serious about growth?)
➡️ And how do we make this win-win… where Dan gets trust and traffic from our audience, and our audience gets value they can’t just Google?

That’s what podcasting lets you do when you take it seriously.

Dan’s borrowing trust from my audience.
And I’m borrowing authority by having him on the show.
That’s the exchange.

And honestly guys it’s one of the most underused moves in business right now.

You’re literally using one high leverage conversation that drives traffic, builds trust, and compounds over time.

(Plus Dan dropped some actual money mindset gold I’m still thinking about days later)

🎙️ Watch the episode here: Freddie Pullen & Dan Thompson

Also, if you’re reading this thinking “Yeah, I’d love to have convos like this, but I’m not sure where to start…”

I’m working with a small group of founders right now to help them leverage podcasting (either as a host or a guest) to build a pipeline of traffic, create authority that compounds, and land conversations with their actual dream clients.

If you want the details, reply with “INFO” and I’ll send them over.

Freddie

PS - If you’re still treating podcasting like a content hack instead of a trust engine, you’re leaving serious money and momentum on the table.