How to scale your business using podcasting

TLDR:
You don’t need to host a podcast to win with podcasting. We built a $100k funnel by leveraging interviews on other people’s shows - using a system that works whether you're a host, guest, or both.

In 2024, we made our first $100k in business thanks to podcasting.

I often get asked how, so I’m gonna explain this to you now.

It’s from seeing podcasting as a business tool - not just a branding exercise.

It’s literally a weapon.

The truth is, most people massively underestimate how powerful podcasting can be.

Whether you’re hosting or guesting, it’s a shortcut to:

• Authority

• Trust

• Content

• Partnerships

• Sponsorships

• Pipeline

• Profit

But only if you use it right.

We’ve been on both sides. We’ve hosted a top 1% show with guests worth billions. We’ve guested on shows in front of perfect fit audiences.

And we’ve built an engine that monetises both sides.

It’s called the Echo Engine, and it’s how we help founders generate revenue using podcasts, even if they don’t want to launch one.

Here’s how it works:

1. Positioning - Craft a message people remember. If your story sounds like everyone else’s, you’ll be ignored.

2. Profile - Make sure your online presence builds trust when people check you out (because they will check you out).

3. Posting - Turn episodes into 30+ content pieces across LinkedIn, Instagram, email, and ads.

4. Profit - Plug in a funnel behind your content. Lead magnets, CTAs, and landing pages that convert interest into calls.

5. Podcast - Use interviews to build social proof, backlinks, sponsorships, referral deals, even client invites.

6. Performance - Learn to speak in stories, soundbites, and cliffhangers. This is the difference between being liked and being remembered.

If you’re a 6 or 7 figure founder who wants:

• Faster trust

• Better traffic

• More revenue

• And a content flywheel that runs itself…

Podcasting is the tool. Not just a podcast. Podcasting itself - used properly.

And we’ve got the system to make it work.

Want to see it in action?

Reply to this email with “ENGINE” to get the exact system that is building our empire.

- Freddie

When you’re ready, here are 4 ways we can help you: