I HATED posting on LinkedIn

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I’ve shared MANYYY cringey posts on LinkedIn.

Yes, I’m talking about those moments where you hit “post” and then question all your life choices.

You’d rather curl up in a ball and block out the world than face the engagement on your LinkedIn post.

But despite the embarrassment, I can confidently say that sharing my story here has been life changing.

So grab your coffee, and let’s dive into the 3 key lessons I’ve learned from putting my life on LinkedIn!

What’s in Today’s Issue:

• The surprising gold mine of LinkedIn.

• Why personal stories outshine business jargon.

• How to handle the critics (hint: they’ll always be there).

LESSON 1: Your clients are there.
You might be surprised to learn that about HALF of my content revolves around my life experiences.

Yet, we’ve managed to build a successful business off the leads generated from this platform.

Here’s the scoop: Millions of people consume content on LinkedIn… However, only a tiny weeny fraction take the plunge to share it.

If you start posting, you’ll capture attention.

And remember: that attention can turn into opportunities.

LESSON 2: Personal stories trump business frameworks.
It’s so easy to fall into the trap of sharing frameworks only.

Now, I’m not saying “Don’t post frameworks”. But what I am saying is “Don’t ONLY post frameworks”.

Because GUESS WHAT? Those snazzy frameworks are easily forgotten.

Literally think about it...

Guarantee you’ll remember a story more than you’ll remember a framework. It’s the narratives that resonate and linger in the mind, not the structured bullet points.

Plus, stories builds trust. And trust leads to sales.

LESSON 3: Criticism comes with the territory.
I won’t sugarcoat it - there were moments when I felt like everyone was out to get me.

Your friends and family give you “banter”.

Your old work colleagues start making comments.

You then start to question why you’re building a personal brand.

Yeah, I’ve been there!!

However, it’s amusing how quickly they come crawling back when they see you making waves in the industry!

I’ll stop there. But I could actually write another newsletter on this topic because I know it’ll resonate with a lot of you reading this.

I’ve spoken to soooo many founders who have had these issues (and more!), so trust me when I say it’s very common!

Posting on LinkedIn has undoubtedly transformed our business.

So don’t leave money on the table because you’re worried about what your old colleague, your mums cousin or your neighbour will say.

Because you’re not doing it for them. You’re doing it for you.

Hold on, before you go… you’re one of 7,283 people receiving this newsletter (and growing). Your feedback is SO important to us!

If you’ve read this far... Why don’t you see how else we can help you:

• Connect with us on LinkedIn: Here’s Freddie’s, and here’s Antonia’s

• Want to work with us? Start HERE

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