I’m gonna keep this one short and sweet.
If you're feeling stuck right now, I get it.
I followed the “safe” path for most of my life.
Degrees. Good job. Promotions.
Everything looked right on paper.
Then in 2022, we had a life changing car crash.
And just like that, my whole life changed.
Within weeks, we quit our jobs, sold our house, and moved to Dubai.
The car accident made us think: we’re not doing this life the same way anymore.
We started our first business.
It failed… but we didn’t stop.
We kept trying.
Tweaking. Learning. Quietly building behind the scenes.
Eventually… we were seeing traction and something was working.
And now we’re doing work we actually care about with our dream clients.
Here’s what I’ve learned:
Rock bottom isn’t the end. Sometimes, it’s the start of your best chapter.
One of my favourite quotes during my business journey is this:
Momentum builds in silence.
It’s not flashy. It’s not overnight. There’s no quick fix pill. There’s no magic cheat code.
It’s real life and it stacks.
Most guests I’ve interviewed on the podcast has had their version of this moment.
(the breakdown before the breakthrough)
So if you're in the messy middle right now… keep going.
You’re not behind. You’re just in it.
And trust me, something is building.
Stay in the game.
You’re closer than you think.
Happy Thursday,
Freddie
P.S. If you need a boost of belief, check out this episode with JP on how to build unstoppable resilience →