If you’re not getting clients, read this now.

Hey hey,

Alright, let’s be honest here.

If you’re struggling to get clients right now, stop everything.

I mean it.

Stop tweaking your website.
Stop obsessing over your profile pic.
Stop pretending like your Instagram carousel is going to be the thing that saves you.

What you need to do instead is this: get on podcasts.

And no, not juuust as a guest. If you’ve got your own podcast, more power to you.

But the main thing is this: borrow trust from the podcast host. They’ve already built it with their audience. You just get to piggyback on it for a bit.

Here’s why this works:

When I first started my business, I was missing one critical ingredient = trust.

I had a fantastic offer. Seriously, it was great. But without trust? Yeah, it was like trying to sell ice cream to someone who’s lactose intolerant. Not going to happen.

Then I had an epiphany.

Podcasts.

Podcasts let you borrow someone else’s trust.

When you’re on a podcast, you’re stepping into a space where the audience already trusts the host. You get to tag along for the ride, share your story, and get instant street cred.

BUT…..

just being on a podcast DOES NOT mean you’re going to wake up tomorrow with a full inbox of clients.

You need to actually use your time wisely on that show (before, during and after)

Let me tell you how we learned this the hard way:

So, me and Antonia (my fiancée) packed up our bags and moved to Dubai after a car crash in England.

I know, sounds dramatic, but trust me, it’s a huge part of our story...

We wanted more out of life, but guess what?

Starting a business is not as easy as all those influencers make it look. Who knew?

We had zero authority, zero traffic, and zero clue how to actually get in front of the people we wanted to help.

Then, boom, we discovered podcasts. And suddenly, we were like, "Wait, we don’t have to build trust from scratch?"

Nope. We could borrow the hell out of it.

However, you don’t just show up and magically have clients knocking on your door.

You need to know how to work the system.

And that’s where we had a breakthrough - creating the systems that convert podcast traffic into actual sales.

It’s not some quick hack. It’s a long game.

But once you understand how to leverage podcast appearances properly, it’s a total game changer.

So here’s what I want you to do:

1. Start guesting on podcasts

2. Set up systems to turn those listeners into leads (and clients)

3. Lean into AI 

Honestly, when I look back at those early days, it feels like we were stumbling around in the dark. We thought we knew what we were doing, but we had no idea.

The turning point came when we figured out how to borrow trust and put the right systems in place.

If you’re feeling stuck right now, I totally get it. I’ve been there.

If you want to fix this, I’ve got something for you.

👉 Download your free personalised $1M roadmap to start turning podcasts into engaged traffic and high ticket sales.

- Freddie

When you’re ready, here are 4 ways we can help you: