Improve your LinkedIn - in just 10 minutes.

362 words | 1 min, 37 secs

In Today’s Issue…

• Being authentic without losing professionalism

• Crafting stories that show your expertise

• How to convert followers to clients

LinkedIn isn't just a suit and tie affair.

Believe it or not, it's actually a platform buzzing with opportunities to stand out by being yourself and by being creative.

The key isn’t to blend in with a sea of corporate jargon.. because that’s just boring, right?

Right.

The key is to engage and captivate through your unique story.

It all starts by optimising your profile to showcase your real personality alongside your achievements.

This sets the stage.

It’s kind of like a landing page, letting people know who you are and what you stand for.

Next, we dive into content creation.

Forget posting what everyone else does; share stories that reflect your journey, challenges and wins.

This approach demonstrates thought leadership and helps build genuine connections.

But we’re not stopping there.

Ever posted and nothing happens?

Crickets?

That’s because you don’t have a bridge.

Bridging turns those LinkedIn interactions into real-world opportunities.

Always aim to continue conversations off the platform, transforming connections into valuable leads.

If you’re looking for some juicy, detailed and incredibly valuable information to make your LinkedIn work for you, reply to this newsletter with the word "LinkedIn".

I’ll create a detailed breakdown in our next issue 👀

Listen & Recommend:

Not long ago I was invited to speak to Jasmine Navarro on one of her LinkedIn lives about the importance of storytelling for businesses.

Give this video a listen and let me know what you think!

Who Else Is Hustling:

Pith & Stem:

These guys are one to keep an eye on as they are disrupting the work from home industry by selling the ultimate work from home desk.

They want to empower people to take control of their work and personal lives, and create a better future for themselves and the world.

The DropTop is a smart and stylish WFH desk that doubles as an attractive picture on the wall, seamlessly disappearing when not in use.

Designed for the modern needs of remote working, DropTop is built for productivity and ideal for those who want a powerful setup for efficiency and multitasking on demand, without compromising on interior styling or space.

See for yourselves here!

Stats You Should Know To Become A Better Marketer Today:

• Brands utilising storytelling in marketing witness a 20% increase in consumer engagement, creating a more memorable connection with their audience.

• Social media influences the purchasing decisions of 71% of consumers, making it a powerful marketing tool.

• Over half of businesses face challenges connecting with their target audience online.

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