It’s 2025. Let’s get to work.

In partnership with

The new year is well and truly here.

Now’s the time to set the tone for the year ahead.

Every Q1, I analyse what’s shifting in the world of personal branding and content.

If 2024 taught us anything, it’s that authenticity is now an essential component.

Here’s what’s on the horizon for 2025:

1. Authenticity is the new currency.

Over polished, overly perfect content?

Yeah, no one wants that.

 What works now:

• Real stories

• Genuine voices

• Honest connections

On podcasts, show up as your authentic self.

Share your struggles, your wins, and the lessons you’ve learned.

On LinkedIn, repurpose those podcast moments into posts that feel raw and relatable. 

No one’s expecting perfection, they want value.

2. LinkedIn + podcast guesting = branding gold.

If you’re leveraging one platform but not the other, you’re missing half the opportunity.

Here’s why: 

Podcasts: Offer deep dives into your story and expertise.

LinkedIn: Amplifies your message and positions you as a consistent thought leader.

Together, they create a cycle of trust, visibility, and authority that no single platform can match.

3. Focus on relationships, not clickbait.

The era of controversy for views is over.

Podcast guesting in 2025 is all about building genuine connections with hosts and audiences.

Forget the gotcha moments or viral soundbites.

Instead, add value with thoughtful insights.

 And build relationships that lead to collaboration and trust.

When you prioritise connection over clicks, the opportunities multiply.

4. LinkedIn videos:

 Podcasts and LinkedIn videos go hand in hand.

Here’s how to win with this pairing:

• Break podcast episodes into engaging clips for LinkedIn.

• Use video to show your personality, not just your expertise.

2025 is here, and it’s the year to elevate your personal brand.

Our podcast episode with John below will be one of the most helpful videos you’ll watch/listen to if you’re about to go on a podcast. He’s worked with TEDx, NASA and the US Navy… so he knows a thing or two about speaking and communication.

Hold on, before you go… you’re one of 7,283 people receiving this newsletter (and growing). Your feedback is SO important to us!

Come and say hi to us on LinkedIn!

Connect with us on LinkedIn: Here’s Freddie’s, and here’s Antonia’s

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