It’s time to up your game.

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In today’s issue…

• LinkedIn is the new pitch deck for B2B founders.

• Why your profile is like your digital first impression.

• Turning likes into meaningful business relationships.

• Why building authority doesn’t require buzzwords or boring posts.

If you’re a B2B founder and haven’t updated your LinkedIn profile since that time you accidentally used Comic Sans, it’s time for a change.

Investors are scoping LinkedIn before they even say hello, and your profile is now the ultimate pitch deck.

In fact, I’ll be talking about this exact topic in front of 200 investors and entrepreneurs in a few weeks.

So, let me give you a tip: Make sure your profile isn’t putting them to sleep.

Here’s how to make sure your profile actually works for you:

1. Create a killer headline: Ditch the generic CEO at [Your Company]. Add a hint of personality.

2. Keep it clear: Highlight your expertise without sounding like a corporate robot.

3. Show some life: Use a professional yet approachable photo. No vacation selfies.

Once your profile is polished, it’s time to dive into engagement.

Forget the one word Congrats! comments.

If you want to build genuine relationships, you’ve got to actually interact.

This is how you can turn likes and comments into meaningful opportunities:

- Think about your reply: A quick thank you won’t cut it. Add something valuable.

- Start conversations: Ask questions and share insights that keep people talking.

- Be consistent: Show up regularly to keep your network engaged and growing.

Then, of course, there’s content.

And let’s be honest, LinkedIn can feel like its flooded with motivational fluff.

Rise and grind posts are everywhere, and they’re about as exciting as watching paint dry.

Want to stand out? Try this:

- Share value: Focus on insights that genuinely help your audience.

- Keep it real: Share stories or lessons that show your human side.

- Inject personality: Don’t be afraid to reveal your personality, it’s what makes you memorable.

And don’t overthink it. 

I used to obsess over every post, wondering if it was good enough.

Now, I see every post as a chance to connect, learn, and improve.

So, here’s your checklist for the week:

1. Update your LinkedIn profile. Make it professional, clear, and uniquely you.

2. Engage with your network. Reply, comment, and keep the conversations flowing.

3. Post something original with no fluff and no buzzwords. 

LinkedIn doesn’t have to feel like a chore.

With a little effort and authenticity, it can be your most powerful tool for building connections and attracting opportunities.

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Listen and recommend:

From growing up in difficult circumstances to travelling from Romania to Greece in search of a better life, Stefan Husanu has built multiple successful companies in his search for freedom.

He has created the world’s first ultimate work from home station and has sold thousands of units around the world.

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If you’ve read this far... Why don’t you see how else we can help you:

• Connect with us on LinkedIn: Here’s Freddie’s, and here’s Antonia’s

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