Hey friends,

I’ve been thinking a lot recently about the challenges we have as founders.

I am lucky enough to work with incredible people who have already built up their expertise and our job as a business is to then help them become recognized and monetise that attention through business systems.

Part of my passion is bringing my clients the absolute latest thinking and strategies from the best minds in the world to help them scale. Which, is exactly what my podcast The Healthy Entrepreneur Podcast helps me to do.

[I do have an announcement coming soon about a project I undertook over the Summer that was inspired by some of the incredible minds I meet and speak to. Lets just say, if you reply ‘book’ to this newsletter I’ll know you’re with me on this mission to launch something only you guys will know about - here’s a clue, it’s about 50,000 words long]

Anyway, this week we dropped a powerful conversation with Sophie Devonshire, CEO of The Marketing Society, former executive at Coca Cola and P&G, author of Superfast: Lead at Speed, and someone who's coached hundreds of ambitious leaders on how to grow fast without losing their humanity.

Here's what we covered:

Energy > Time Management Sophie breaks down why managing your energy (not your calendar) is the real key to high performance. The best leaders understand this and it changes everything.

Leading at Speed vs. Hustle Culture There's a massive difference between moving with purpose and pace versus just being busy. Sophie explains velocity (speed in a given direction) and why founders need to build in "pauses" to sustain momentum.

Max Q: The Rocket Science of Business Ever heard of Max Q? It's the moment when a rocket faces maximum stress during launch. Sophie explains how founders hit this point and how to navigate it without burning out your team.

Building Super Teams It's not who's on your team that matters, it's how they work together. Sophie shares insights from Google's Project Aristotle and why the best leaders focus on strengths, not weaknesses.

When Work Feels Toxic If you (or your team) are in a toxic relationship with work, there's always something that can be done. Sophie walks through practical steps to recover a better relationship with your career.

This episode is packed with frameworks you can implement immediately—whether you're scaling a business or just trying to stay energized while building something meaningful.

Worth your time.

– [Freddie]

P.S. If you would like to take advantage of our TRUST OR TREAT October offers on our flagship programs [40% off], book a call with me here.