Twenty four minutes into my conversation with John Ainsworth, he stopped mid-sentence and said something I wasn't expecting:
"I just feel like I don't trust you..."
The uncomfortable silence that followed? That was the point.
John was demonstrating the exact moment most founders lose their prospects - and they don't even know it's happening.
The Core Issue:
Everyone's obsessing over views, followers, and vanity metrics.
Meanwhile, John's clients are generating $170K from simple email webinar funnels because they understand something most people miss:
Nearly everyone who talks to John has done something that killed trust at some point in their funnel.
And when trust dies, sales die with it.
In this week's episode, John breaks down:
The 15 crucial elements of high-performing sales pages (and why most are missing the most boring, most important one)
Why scaling with ads isn't about spending more - it's about tracking the right data points (he reveals the specific metrics that matter)
The email nurture framework that consistently converts - He walks through the exact 3-email sequence for selling courses that's working right now
The irresistible offer structure - What actually makes someone pull out their credit card at the $20K price point
The podcast positioning strategy - How to talk about podcast guesting in a way that creates immediate value for listeners (starting at 42:50)
Why This Matters:
If you're spending money on ads but your funnel isn't converting, you're pouring water into a leaky bucket.
John's worked with hundreds of online course creators and coaches. He knows exactly where the leaks are.
And in this episode, he shows you how to fix them.
Listen Now:
🎧 [Full Episode: John Ainsworth on Building Trust That Converts]
Key Timestamps:
Time Stamps:
03:00 - The One Email Marketing System That Creates Massive Sales Spikes
06:00 - This Guy Had a 6 Figure Month
06:45 - What Makes a Viral Email Funnel
08:45 - The "Agitating Email" That Sets Up Your Sale
11:30 - Why 3 Emails Are Enough to Convert Cold Leads
16:00 - John Shares a Hilarious Moment From His Funnel Experiments
25:00 - How All Sales Come Through Email Funnels
26:40 - The $170K Webinar Strategy: How One Coach Made Six Figures in Two Webinars
27:40 - What Makes an Irresistible Offer in 2025
28:00 - "I Just Don't Trust You..." - The Brutal Truth About Sales Pages
32:00 - If You Want Someone to Opt Into Your Lead Magnet, Do This
35:28 - The 15 Crucial Elements to a High-Performing Sales Page
39:00 - Which Data Elements You Should Track to Scale With Ads
45:00 - The Positioning Secret for Expert Podcast Guesting
46:30 - How to Position Your Expertise to Attract Premium Clients
49:00 - LIVE COACHING: Freddie and John Brainstorm on Air
42:27 - The 90 Minute Fix for Broken Funnels
54:50 - If All Marketing Advice Was Wiped Away, Remember This One Thing
Want the quick version? Check out our best clips on Instagram: [LINK]
The Bottom Line:
You can have the best product, the best positioning, and the best podcast appearances.
But if your funnel breaks trust at any point, none of it matters.
John shows you exactly where trust breaks - and how to fix it.
Worth the listen.
– Freddie
P.S. The part at 46:30 where John talks about positioning yourself? That's the advice most people ignore and then wonder why their competitors are outselling them.