No one has the secret to LinkedIn growth

637 words | 3 mins, 11 secs

In Today’s Issue…

• The closest thing to LinkedIn’s “secret to success”.

• 4 key principles that 3x our MRR.

• Exclusive insights from Michael Jackson's former bodyguard.

Have you noticed how everyone claims to have the "secret to success" on LinkedIn, yet each secret seems to contradict the next?

From being "authentic" to connecting with "100 people a day," the advice varies widely.

The truth?

There's no single secret to mastering LinkedIn.

Everybody is different. Every account is different. Every business is different.

There is no one size fits all solution.

Instead of searching for secrets, it's better to focus on proven marketing fundamentals.

Over the past year, we’ve written and studied 1,000s of posts, across multiple industries.

We’ve received top voice badges, been featured in LinkedIn News 3x, invited on TV, and get enquiries in our inbox every week.

How?

We stuck to these 4 key principles:

1. Tell Stories: Instead of lecturing, share your lessons wrapped in engaging stories. Stories resonate deeply and make your content stick. They help your audience connect with you on a personal level. While it's tempting to mimic successful posts, authenticity beats imitation.

2. Keep It Simple: Aim for clarity. The simpler your posts, the more people will read them. Stick to a reading level that's easy for everyone to grasp.

3. Embrace Length: Don't fear longer posts if they're interesting. While brevity has its place, depth often holds more value.

4. Voice Your Opinion: People are drawn to discussions. Don’t hesitate to share your take on topics that matter to you. Presenting a contrasting opinion can spark interest and debate, making your posts more memorable.

These broad tips have been invaluable in my journey. Try them out and see the impact for yourself!

Listen & Recommend:

New episode out now.. with Michael Jackson’s ex body guard!

Matt Fiddes, a martial artist, turned entrepreneur, property investor, business mentor and body guard to Michael Jackson - a unique story that puts his childhood bully, a rogue careers advisor and MJ himself at the top of his list of reasons for his business success.

Who Else Is Hustling:

Nike.

Nike isn’t just a top sports brand; they’re one of the best brands at storytelling.

They’ve mastered making the world fall for their brand by sticking to four simple storytelling principles:

1. Customer Focus: Nike's ads spotlight the customer, not the brand.

2. Intense Challenges: Their ads engage with high-stakes scenarios.

3. Clear Obstacles: Each ad presents a significant challenge to overcome.

4. Audience Involvement: Nike makes sure viewers feel part of the story.

These principles could transform how you tell your own brand's story!

Stats You Should Know To Become A Better Marketer Today:

• Brands that use storytelling in their marketing increase consumer emotional engagement by up to 50%.

• LinkedIn posts that incorporate storytelling elements receive up to 70% more views than standard, informational posts.

• Storytelling can increase conversion rates by 30% when used in product marketing campaigns.

If You’ve Read This Far.. Why Don’t You See How Else We Can Help You:

• Connect with us on LinkedIn to follow our business journey!

  Here’s Freddie’s, and here’s Antonia’s.

• Want to work with us? Start HERE.

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