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- Personal branding is a game & everyone is cheating
Personal branding is a game & everyone is cheating
Stop being a fraud
Freddie Pullen
May 25, 2025
In partnership with
TLDR: LinkedIn’s flooded with fake content and engagement hacks. People are desperate to look influential without actually building influence. There’s a massive trust gap right now – and podcast guesting is the best way to fill it. Play the long game. Be the guest everyone remembers.
LinkedIn (& other platforms) are a bit of a circus right now, aren’t they?
Plagiarised posts. Vanity metrics. Inflated egos.
Everyone is playing a game ..and everyone’s cheating.
Engagement pods, AI written posts with zero personality (I’m not saying don’t use AI… but use it properly!), people pretending to be someone they’re not, making it all about quick wins and fast likes with shiny metrics.
But here’s the problem…
None of that builds trust.
And right now, we’re living in a world where trust is in short supply.
People are craving something real and something genuine, and today I’m going to show you a different path.
We’re not here to win the LinkedIn engagement game.
We’re not here to look popular, we’re here to be valuable.
Podcast guesting is the ultimate cheat code to trust.
Why?
Because you can’t fake a conversation. You can’t fake a story. And you definitely can’t fake info when you’re on the mic for an hour.
That’s why we’re all about being ‘podcast first’. Because podcasting is about building trust at scale.
Then.. LinkedIn is a great tool to amplify that trust.
You don’t “win” podcasting and you don’t “win” LinkedIn. You build influence over time.
(it’s like fitness.. you don’t train once and expect a six pack)
It’s ALL about consistent storytelling. It’s all about being human. And it’s all about showing up when everyone else is taking shortcuts.
Next time you’re tempted to join some engagement pod, go viral or pay for fake followers, ask yourself:
“Am I playing the long game, or am I just trying to look good today?”
The ones who last are the ones who build real influence.
And the best way to do that?
Be the guest everyone remembers.
Freddie
Ever feel like you’re just blending in?
You’re posting, engaging, doing all the right things...
You’ve done all the basic tactics (like change your banner & headline 15 times, feel semi confident with your content pillars, and updated your head shot for the 5th time).
But it STILL feels like no one’s actually paying attention to you.
It’s exhausting, right?
Here’s the thing: Podcast guesting is about building influence that drives revenue.
Imagine this: You’re now the go to expert. People know YOU. People recognise YOU. People remember and love YOUR story. YOUR influence grows and YOU start to drive tons of revenue from YOUR podcast appearances. They’re not ‘tick box’ episodes (you know better than that), they’re actually driving your business forward for you… whilst you’re sitting back and relaxing with your kids/ at the beach with your partner/ out for a meal with friends. Our system works for you whilst you pretty much do whatever the heck you want.
You can literally do this right now.
SO…
Hit the button below if you want to learn more:
Let’s chat.
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