My podcast saved me £10k last week

It's all about value, not likes!

Author

Freddie Pullen
February 18, 2024 • Estimated Reading Time: 6 minutes

Happy Sunday team!

How’s your content performed this week? Views down? Open rate bombed?

Do you even send emails to your list? If so, do they convert?

I want to talk about value this week! I was invited to a £10k Mastermind this weekend for free, because of the value I’ve given to people through my podcast. They wanted me to attend as a guest of this event - that’s not because of likes I get online, that’s because of value I’ve given!

Here's the real deal – your content's destiny is in your hands. It's not about external tech or forces beyond your control. It's more about your strategy, your content's value, and your relevance.

So instead of grinding for more likes, let's get practical.

Likes mean nothing - they’re a vanity metric!

Here are 3 ways to up your content value game in this edition of The Healthy Hustle Newsletter.

1️⃣ Prioritise Quality Over Quantity

I've seen it time and again – entrepreneurs trying to be everywhere at once. Let's ditch that. Focus on a couple of key channels where your ideal audience hangs out. Nail your content there before expanding.

2️⃣ Nail Your Hook

You've got milliseconds to grab attention. From your email subject line to your first social media caption – make it count. Use these quick tips:

Reel Hooks:

  • Flash your hook on screen and then make it vanish.

  • Kick off with movement.

  • Stich clips for intrigue.

Email Subject Lines:

  • Be intriguing and specific.

  • Create urgency.

  • Be personal and connect.

3️⃣ Give Them What They Want

Once you've got them hooked, keep your promise. Deliver value that answers their "What's in it for me?" question:

  • Share unique perspectives.

  • Simplify complex topics.

  • Offer done-for-you solutions.

  • Save them time and energy.

  • Entertain and delight.

When your content is on point, your audience will trust and share. And that's when everything changes.

Let's pivot, deliver value, and take our content to the next level.

If you’re feeling like you’re having a creative block, try this awesome brain teaser site out: Waffle Jam

Cool stuff this week

💡Valentine’s Day is a $22bn industry in the US alone and 2024 was a great year for businesses, with spending up in comparison to the two years previously. If your business didn’t see a 10% yoy uplift on this day, you may have done something wrong. Here are the stats!

💡Every year companies battle for 115m pairs of eyeballs as they tune in to the Superbowl. These companies will pay up to $7m for a 30 second ad, so they better make them good. This video breaks down the best ones, their ROAS and how they are so clever! Watch here.

💡After the Superbowl, Taylor Swift’s private jet became the most followed plan on Flight Radar as she escaped the busy aftermath of the event. Why have I included this? Well, because once you get enough eyes on your business, people want to put their eyes on you. That’s how 'attention’ works, imagine having such an impactful business that people track you going home from work! That’s the power of building your business around a movement that people buy in to.

The Healthy Entrepreneur Podcast

2 new episodes of the podcast to share with you this week:

🔥Aaron Knightley (300k+ TikTok), investor, podcaster, entrepreneur and TikTok guru - he’s on a mission to help people all over the world break free from employment and their limiting beliefs. This episode is awesome for anyone looking to grow their following on TikTok and make over £1m on the platform.

🔥Farhan Junaid, serial entrepreneur and founder of View It, a revolutionary platform that is disrupting the way property is bought across the US, UK & UAE by creating the ‘TikTok’ of property apps. Standing out in a saturated market is hard, but in the property market its even harder! Backed by one of the worlds largest venture capital firms, Farhan’s story of innovation is inspiring and actionable for all of us!

Listen on Apple Podcasts , Spotify or subscribe on Youtube

Here’s the podcast site!

Stay Connected

LinkedIn | Instagram | Freddie Insta | Freddie LinkedIn | Antonia Insta | Antonia LinkedIn| Youtube

We want to hear from you!

If you’re running a business but struggling to get people to understand your value, attract clients or convert followers into buyers, get in touch and book a free strategy call! Website | Call or email me: [email protected] 

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