Podcasts are profit machines

TLDR:
Podcasts are an excuse to get in front of the people who can change your business. In one hour, you can:
→ steal their audience
→ hijack their trust
→ and pitch without sounding like you’re pitching.

I’ve interviewed some of your favourite entrepreneurs:

Chris Do. Dan Henry. Daniel Priestley. Shan Hanif. Lauren Tickner. Jodie Cook.

Every founder I know is chasing attention.

But the smart, most successful and happiest founders I see are chasing leverage.

And they’ve figured out one thing 99% haven’t:

Podcasts are a cheat code.

Podcasts = proximity.

To credibility.
To high ticket clients.
To a billion dollar network.

I know this because it’s literally how we’ve grown our business.

For example, we’re doing a podcast tour this summer.

I messaged 3x people who are in my podcast network and I now have 20+ interviews booked with high end entrepreneurs in Europe and the US.

And that’s just the network benefit…

Combine that with traffic and revenue and you’re laughing.

When my fiancé and I started using podcasts as our main growth channel, we made one rule:

If it doesn’t build trust or drive revenue, we don’t do it.

So we stopped worrying about views.
Stopped chasing likes.
Stopped posting random fluffy quotes just to stay "top of mind."

And instead we went all in on deep content with a clear conversion path.

Here’s what podcasts are really for in my opinion:

1️⃣ Hijack audiences you didn’t build
The fastest way to grow is NOT starting from scratch.
It’s borrowing trust.
Get in front of someone else’s audience.

2️⃣ Convert without being cringe
Podcasts are the only platform where you can talk for 45+ minutes…
Sell a $5k offer…
And still get told, “Wow, that was inspiring.”

You don’t need to hard sell.
You need a clear CTA and a story that sells for you.

3️⃣ Print content at scale
Repurposing is the machine.
One episode =
→ 12 short form videos
→ 5 LinkedIn posts
→ 2 high converting newsletters
→ infinite touch points that all say the same thing: you’re the authority.

If I could leave you with one bit of advice it would be this:

Stop trying to go viral.
And start showing up where trust lives.

Because podcasts are the most powerful growth tool you’re not using properly.

It doesn’t just build your brand.
It builds demand.

We built a business around that fact.

Want in?

👉 Reply to this email with your biggest marketing struggles and the team will personally reply to each one with guidance.

– Freddie

When you’re ready, here are 3 ways we can help you: