Ready to stop shouting? Try whispering instead...

525 words | 2 mins, 45 secs

In today’s issue…

• Storytelling magic that grabs attention

• The power of simplicity in your messaging

• How to stand out without overdoing it

Ever felt like your brand’s voice is getting lost in the noise?

Like you’re trying to have a conversation in a crowded pub - no matter how loud you shout, someone’s always going to ask, “What?”

But what if I told you that the key to standing out is simpler than you think?

It all comes down to one thing: clarity.

Yes, I know, it sounds like the advice your mum gives you when you’re muttering under your breath, but stick with me.

Clarity cuts through the noise

Picture this: you’re scrolling through LinkedIn like it’s the Sunday paper.

You see post after post - some as dense as a brick, others light as a feather.

But then, there’s one that’s different.

It tells a story, and not just any story, but one that’s so clear you could see it coming a mile off.

And just like that, you’re hooked. That’s the power of clarity.

Why less is more

Now, I know what you’re thinking… “But I have so much to say!”

Trust me, I get it. But here’s the thing: most of it probably doesn’t need to be said.

Less is more, my friend.

Think of it like this - would you rather have one perfect pint or ten watered-down ones?

Exactly.

A clear, concise message doesn’t just cut through the noise - it cuts through the waffle.

And in a world full of content, that’s exactly what your audience is craving.

How to keep it simple

So how do you make sure your message is clear and crisp?

Start by stripping it back.

Focus on one key point and run with it.

Use simple language, short sentences, and don’t be afraid to leave some breathing room. White space isn’t wasted space; it’s the pause that lets your message sink in.

And hey, if you’re worried about repeating yourself, don’t be.

Sometimes, repetition is the mother of retention (and the father of not having to repeat yourself later).

So remember this when you’re creating your next LinkedIn post, writing an email, or speaking on a podcast, ask yourself: Is my message clear?

Am I telling a story that’s easy to follow and impossible to ignore?

If the answer is yes, you’re on the right track. If not, well, you know where to find me.

Hold on… before you go

If you’ve read this far... why don’t you see how else we can help you:

• Connect with us on LinkedIn: Here’s Freddie’s, and here’s Antonia’s

• Want to work with us? Start HERE

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