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In today’s issue…

• Why investing in personal growth isn’t optional.

• How your environment shapes performance.

• Five essential tips to refresh your marketing strategy for 2025.

Let’s talk about a pet peeve of mine: the refusal to invest in personal development.

Honestly, I have little respect for those who choose to stay stagnant.

There are tons of free online resources out there, sure, but if you’re serious about levelling up, you have to invest some time, money and commitment.

Here’s what I’ve learned:

Growth isn’t free.

1. Yes, free resources exist, but they’ll only get you so far. Real progress? That comes when you invest in yourself.

2. Surround yourself with go-getters. Being in entrepreneur groups has shown me that the environment is everything. Spend time with people who push themselves, and you’ll find yourself pushing too.

3. Learning is as essential as cash flow. Every book, every course, every mentor is a tool to help you grow your business. But let me offer a word of advice: don’t hop from mentor to mentor like a kid in a candy store. Find one Sensei, learn everything you can, and stick to their advice.

Trust me, I used to live with that scarcity mindset.

Spending on myself? Forget it.

Now, I see it differently.

It’s the price of moving forward.

Staying stagnant just isn’t an option anymore.

While we’re on the topic of growth, let’s discuss your marketing strategy for 2025.

The year is drawing to an end quickly. It’s time to refresh your marketing strategy to stand out from the crowd.

Here are 4 tips to keep in mind:

1. Ditch the sales pitch: Audiences are over hard sells. Instead, share a story about how your product or service genuinely helped someone.

2. Be the brand that sticks. In a world full of cookie-cutter brands, you want to be memorable. Tell stories that align with your audience’s experiences.

3. Simplify the complex. Got a product or service that’s hard to explain? Break it down with a well-crafted story. If your audience can understand and relate to what you’re offering, they’re far more likely to engage.

4. Spark emotion. Emotion is the magic ingredient. Whether it’s through laughter, nostalgia, or inspiration, stories that tug at emotions make your brand feel human and relatable.

2025 is all about standing out, getting recognised, and making a lasting impact.

Whether it’s investing in yourself or revamping your marketing approach, growth requires action.

Let’s make your brand a household name.

In 2024 & 2025, influencer marketing is the best way to grow your business—if you do it right. Do it wrong and it’s a great way to waste money fast. To succeed, you need the right creators (for you), an expert-led creative strategy, and seamless execution of all the moving parts involved in a campaign. That’s where Ubiquitous comes in. We run full-service, end-to-end influencer marketing campaigns with white glove service for brands like Crocs, Lyft, and GNC. We handle it all—you just grow.

Talk to an expert

Listen and recommend:

If you’re feeling stuck, Gaj Ravichandra is here to help you break through.

As a peak performance coach and psychologist with 20 years of experience, Gaj shows us how to move beyond mental barriers and reach new heights.

Hold on, before you go… you’re one of 7,283 people receiving this newsletter (and growing). Your feedback is SO important to us!

If you’ve read this far... Why don’t you see how else we can help you:

• Connect with us on LinkedIn: Here’s Freddie’s, and here’s Antonia’s

• Want to work with us? Start HERE

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