🌿 Sacrificing a lot for your business?

646 words | 3 mins, 15 secs

In Today’s Issue…

• The chicken and egg marketing cycle.

• We spoke to Michael Jackson’s bodyguard for an hour.

• Why Airbnb are smashing it!

Can I be honest with you?

When you’re hustling hard as an entrepreneur, work life balance feels like a mythical creature.

It’s tough, right?

You set boundaries, try to stick to office hours, and plan to say no to late night emails.

But before you know it, you’re sneaking a reply before coffee or tweaking projects late into the night.

It's relentless, and it’s exhausting.

I’ve been there too. It’s a rut many entrepreneurs never escape.

Don’t get me wrong, entrepreneurship requires sprints. That’s totally normal. But it shouldn’t be like that forever.

So you think, "It's time for some real balance."

You enforce strict working hours, but there's too much to do in too little time.

You mute notifications, only to wake up to an avalanche of "urgent" messages.

You try delegating, only to find your processes are too tangled in your own head.

Makes you wonder if you swapped a 9-to-5 for a 24/7, right?

This cycle led me to a major burnout, and that’s when it hit me - what if there was a way to work smarter, not harder?

What if you could have more time to create memories and less time worrying about how to share them?

Welcome to the Healthy Hustle.

What if you could spend less time in the business and more time living the stories you want to tell?

That’s the heart of storydriven marketing.

It might feel like a chicken and egg situation - wanting to create and share stories but never finding the time for either.

If this resonates with you, we need to talk.

We streamline your marketing so you can live the stories you want to tell, not just spend all your time trying to sell them.

Imagine less overwhelm, more impact.

Less scrambling, more strategising.

Less burnout, more brilliance.

That’s what we aim for with our storydriven system.

Ready to make a change?

We’re looking for two more people to become founding members of our membership.

When you join the membership, you’ll be able to book a free 1:1 positioning workshop with us.

Here we’ll map out how you can position yourself in your industry, tell your stories and stand out online.

Sound good?

Reply to this email with ‘membership’ to apply!

Listen & Recommend:

In this episode we speak to Michael Jackson’s bodyguard, Matt Fiddes. This is a unique story that puts Matt’s childhood bully, a rogue careers advisor and MJ himself at the top of his list of reasons for his business success.

Who Else Is Hustling:

Airbnb excels in marketing by using storytelling to create meaningful connections with their audience.

They focus on the unique experiences that their listings offer.. not just the accommodations themselves.

Through their campaigns, like "Live Anywhere on Airbnb," they showcase REAL stories from hosts and travellers who share their diverse experiences and the impact of living in different communities around the world.

What does this do?

Well, it highlights the adventure and personal growth that come with travel, positioning Airbnb as more than just a booking platform, but a gateway to unforgettable experiences.

If You’ve Read This Far, Why Don’t You See How Else We Can Help You:

• Connect with us on LinkedIn to follow our business journey!

  Here’s Freddie’s, and here’s Antonia’s.

• Want to work with us? Start HERE.

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