He said he couldn't create stories... then proceeded to tell me ten!

Last week I got a WhatsApp from one of my best mates back in England.

Someone I’ve known since I was less than two years old!

It simply said ‘Hi mate, can you give me a call when you get a second’.

I don’t think it was an overreaction from me to presume someone had died and call him straight away…

Anyway, nothing was wrong - he was just telling me about his business and asking when a good time to visit me in Dubai would be!

We spoke about our business and he was interested in some of the clients we have and the way we’re using story driven marketing to add value.

His business is great, really niched and does well, but he could do with some marketing help, which he knows!

“The problem is”, he started, “is that I’m just no good at putting my value, credibility, USP, testimonials into stories that people actually want to hear”.

I said, very few people are, that’s why we have a business doing just that for people.

Anyway, his attention waned and he wanted to move onto his favourite topic, football!

Not my favourite topic, that’s where we differ. I’m more of a rugby fan, and if you’re not into rugby, you won’t get this next reference….

But I’ve got a feeling we’ve got a top 2 finish on the cards for the Six Nations!

Back to my mate… he started telling me about the football team he’s playing for, the gossip from the guys, the work he’s being doing for some of the supporters and then how much his business has managed to change the lives of a family he met through the club.

I was taken a back and laughed…

“I should’ve recorded you” I said… he’d summed up his ‘current’ and ‘offer’ stories in succinct, valuable, easy to consume chunks that had me hooked on the outcome.

My take away, it’s not that you can’t, it’s that you won’t try!

Cool stuff this week

💡I literally can’t not mention the big sporting news, which is Lewis Hamilton moving from Mercedes to Ferrari Formula 1 team from 2025! Why’s this interesting to us? It’s possibly the biggest sporting story of the year and it’s spiked Ferrari’s share price by more than 7%. Talk about influencer marketing; it doesn’t come much bigger than this!

💡Sharjah Entrepreneur Festival is happening this weekend. Not heard of it? It’s one of the biggest business festivals in the world with speakers such as Steven Bartlett, Andres Iniesta, Chris Barton (Founder of Shazam) and previously, Gary Vee. We’re heading over as well and will report back on the latest news from the world of marketing and business!

💡Dragons Den (Shark Tank) made history in the UK by having the lowest valued company ever (£100), and all 5 dragons bought in! They paid £1 each for 1% equity in a company that creates stories for children, free, to support the nation. The company already had the backing of multiple venture capital funds and 29 angel investors, including the founder of Monzo! So, what’s so special about them? Well, it’s powerful story telling, to benefit a generation and inspire creativity! Check Sooper Books out!

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