stop name dropping my dog in your pitch

TLDR:
Most people overthink podcast pitches. They obsess over personalisation - while completely ignoring relevancy. Here’s why being the right fit matters way more than getting my dog’s name right.

I get pitched every day.

And I’ve got to admit… some of you are creative.
“You have a Fox Red Labrador called Olsen. I also love Labradors.”
Cool. He appreciates the shoutout. He’s wagging.

But here’s the problem:
You’re not relevant for the show.
You’re not a fit for the theme.
You haven’t done your homework on the audience, just my Instagram.

So let me say it clearly:

Relevancy beats personalisation every single time.

A half personalised pitch to the right podcast?
Still lands.

A perfectly polished, name-dropping, ego-stroking pitch to the wrong one?
Goes straight in the bin.

I run a top 1% podcast.
I’ve interviewed people with a combined net worth of over $3 billion.
Olympians, billionaires, founders, thought leaders.. the lot.

And here’s something they all understand:

They don’t start podcasts to build their brand.
They guest on relevant podcasts to scale it.

(Yes, I know I host my own show. Irony noted.)

But truthfully? My podcast is my personal MBA.

It’s where I learn, build deep relationships, and keep showing up in rooms I shouldn’t be in yet.

But if we’re talking results - exposure, leads, revenue, growth?

Guesting wins. Every time.

Because you’re borrowing the trust of an existing, dialled-in audience.

And tapping into the host’s network like a VIP pass.

So next time you pitch a show?

Don’t start by guessing the host’s dog’s name.

Start by asking:

“Is this show a perfect match for my story, my message, and my offer?”

If the answer’s no? Move on.
If it’s yes? Then go wild with the personal touches.

But don’t confuse flattery with fit.

Relevancy is your rocket fuel.
Everything else is just ribbon.

Freddie

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