The only storytelling tip you need today

358 words | 1 mins, 45 secs

In Today’s Issue…

• The only storytelling tip you need today.

• Yes, that’s it.

• Promise.

I see SO many people talk about storytelling nowadays…

But I also see SO many people advising the wrong things.

It kills me to watch.

There’s no doubt that you will stand out through storytelling marketing.

It’s the best way to gain trust with your audience and build your authority.

Therefore, it should be right in the middle of your marketing.

And no…

Storydriven marketing isn’t repeating your origin story over and over again…

Or telling me what you had for dinner in detail…

Or what your dog got up to at the weekend…

There’s so much that goes into it, from your positioning, your services, your offers and your whole ecosystem.

Yet so many people are misinformed.

And it does more harm than good.

So, here’s a tiny chunk of our storytelling system that you can take and implement into your LinkedIn marketing today.

(it's the blueprint for LinkedIn posts that I swear by these days)

1. Start with a hook.

Make it snappy. Interesting. Relevant.

2. What's the struggle?

Highlight it here. Relate to your audience.

3. What did you learn?

Is there a lesson here? What actionable advice can you give?

4. The result.

What is the outcome? The ultimate win?

5. End with 'you'.

Make your audience feel heard. They're the hero after all.

Offer just enough backstory to build trust.

But cut out the fluff. No one wants too many details.

If You’ve Read This Far.. Why Don’t You See How Else We Can Help You:

• Connect with us on LinkedIn to follow our business journey!

  Here’s Freddie’s, and here’s Antonia’s.

• Want to work with us? Start HERE.

Was This Email Forwarded To You?

Sign up to receive these emails here.

Please do share and forward these emails to your friends, colleagues and family. It helps us more than you realise, to grow and deliver better content to you.

Thank you!!