Struggling to build a personal brand?

Before we dive in we just created a free 5 day course to help you:

󠁯•󠁏󠁏 Position yourself so podcast hosts WANT you.
󠁯•󠁏󠁏 Pitch with confidence (without feeling awkward).
󠁯•󠁏󠁏 Turn interviews into leads and clients consistently.

You will also get plug and play templates + AI tools to make this easy.

👉 Grab your spot before we start charging for it

Now, back to our topic for today.

If you’re trying to build a personal brand from scratch, you’ve probably felt this:

- You post… and hear crickets.
- You get on a podcast… but nothing happens.
- You feel like you’re invisible even though you KNOW you have value to give.

Most people think they need:

- More content.

- More appearances.

- Or more engagement.

But that’s not the problem.

The real issue? Positioning.

Here’s how to fix it:

1. Positioning: Make people care about your expertise

Most people don’t have a visibility problem. Instead, they have a positioning problem.

Our one client adjusted their positioning and this happened:

󠁯•󠁏󠁏 2-3 viral posts per week.

󠁯•󠁏󠁏 8-10 leads every 7 days.

󠁯•󠁏󠁏 Podcast invites in his inbox.

󠁯•󠁏󠁏 Inbound opportunities.

Your content and interviews only work if people see you as the go to expert.

2. Storytelling: The secret to becoming memorable.

Nobody remembers another tips and tricks guest.

But they do remember:

- Stories that make them feel something.
- Lessons they can apply instantly.
- Guests who make an impact, not just noise.

That’s how you stand out.

3. Thought leadership: Share ideas that get you noticed.

People don’t care about what you do.

They care about:

- What you believe.
- Where your industry is going.
- If you’re ahead of the curve.

The right insights = consistent audience growth.

This is what one of our clients achieved on LinkedIn: 

󠁯•󠁏󠁏 2,196,761 total impressions in just 90 days.
󠁯•󠁏󠁏 A single post hit 396,792 impressions with 382 reposts.
󠁯•󠁏󠁏 Another post resulted in 326,690 impressions and 215 reposts.

Follow this plan and you will start building real authority online.

Have you seen this podcast episode with Lara Acosta? After hundreds of employers turned her down, she created a niche and business for herself utilising her skills for story telling. Check out the episode to find out how. 

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• Connect with us on LinkedIn: Here’s Freddie’s, and here’s Antonia’s

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