Struggling with low engagement and a lack of leads?

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Struggling with low engagement and a lack of leads?

So was John.

John came to us feeling like he was shouting into the void, with his marketing efforts barely making a ripple.

But we’ve been able to turn that around with our magical story-driven marketing strategy.

Yes, magic exists, and it comes with a side of storytelling! (or maybe I’ve just watched too much Harry Potter)

What’s in Today’s Issue:

• Key lessons for crafting your story and capturing attention.

• Tips for standing out in a crowded marketplace.

• How to integrate your marketing efforts across multiple platforms.

Here are some key lessons that we share with all our clients - grab your pens (or just your memory, because who uses pens anymore?):

Craft your story.
Listen up! The brands that resonate deeply are the ones that master the art of storytelling. Your story isn’t just a part of your brand; it is your brand! Think of it as your unique fingerprint… except, you know, way more interesting than a squiggly line.

Capture attention.
Your marketing strategy should focus on grabbing the attention of your audience through engaging content. Think of it as the clickbait of your dreams (but, like, without the guilt). Once you have their attention, then you can focus on converting that interest into action. Like a magician pulling a rabbit out of a hat - except, in this case, it’s leads!

Stand out.
In a crowded marketplace, being the best isn’t always realistic. I mean, we can’t all be Beyoncé, right? Instead, focus on what makes you different. Maybe you have a talent for breakdancing, or perhaps you can juggle flaming swords. Whatever it is, lean into it! When you embrace your uniqueness, you give people a reason to take notice.

Integrate your efforts.
Your marketing strategy should NOT start and end on LinkedIn. Sure, it’s a great platform, but you need to remember to nurture your leads off of it.

Stay engaged.
Now, this one’s crucial: reach out and engage with your audience! Launch a campaign, offer valuable resources, or create lead magnets to spark interest. Think of it like throwing a party - you want people to show up, have fun, and remember to come back for more!

The best marketing strategy needs to do more than just help you stand out.

It needs to connect with your audience.

It needs to guide and position you correctly.

And most importantly, it needs to help you cut through the noise.

Because let’s face it, the world is loud, and nobody wants to get lost in the shuffle like that lone sock in the tumble dryer.

Hold on, before you go… you’re one of 7,283 people receiving this newsletter (and growing). Your feedback is SO important to us!

If you’ve read this far... Why don’t you see how else we can help you:

• Connect with us on LinkedIn: Here’s Freddie’s, and here’s Antonia’s

• Want to work with us? Start HERE

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