Stuck in a rut? Try this game-changer for better marketing

797 words | 3 mins, 55 secs

In Today’s Issue…

• What kind of ‘marketer’ are you hiring?

• The 5 important phases of a customer journey

• ..with examples of how you can implement this

Until a couple of years ago, we kind of neglected what our customer journey looks like

Now, it is at the forefront of our business.

If you want “good marketing” you need to be (or hire) a 👩‍💻📈📚📆 marketer.. not a 💖🤳☕️🎨 marketer.

Because most marketers aren’t willing to put in the work for you.

They write customer journey off as a “nice to have”, but that’s a huuuge mistake.

I’d really encourage you save this email to your marketing folder and come back to it as much as you want.

It’s that good.. and it’s that important:

1. Exposure

This phase is all about attracting ideal clients to your business. It’s about making people aware you exist. Making them trust you. Establishing you as an industry expert. Getting people through the top of your funnel.

Examples of how you can implement this are as follows:

• LinkedIn - this is currently the fastest-growing social media platform. It’s becoming more and more creative and it’s one of the best tools for businesses. If you aren’t using LinkedIn properly yet, you’re leaving money on the table. Reply to this email with the word ‘LinkedIn’ and I’ll send you a free PDF on how to get more exposure and leads in 30 days.

• Website - we used to fall into the trap of tweaking our website until it was “perfect”, but that’s not going to make you any sales. It’s important to have one to drive traffic to, but be wary that it doesn’t take up too much of your time.

• Ads - only run ads if you’re in a position to do so, and when you do, your ad copy is going to be THE most important thing. Don’t gloss over this.

2. Learn

Once your ICP finds you, they need to see you as a credible authority in your industry. They not only need to trust you, and relate to you, through your stories, but they also need to learn. Learn about you. Learn about how you can solve their issues. Learn about your offers.

You need to “give away the farm” as Hormozi says.

Your customer is always asking the question “What’s in it for me?”, so make them the hero in all your marketing.

This can look like:

• Top of funnel, middle of funnel and bottom of funnel content. Mix it up with stories, educational posts, case studies, guides, results etc.

• Create a bridge. This is something your audience gives you in exchange for free valuable content. (Hello Healthy Hustle 😉)

3. Purchase:

This is where you convert your audience into clients.

There will be a lot of “learning” before “purchasing”, and a lot of trial and error and pivoting in your strategies. BUT, once you hit the sweet spot, you’re onto a winner.

Keep nurturing your audience and keep giving value.

Some examples of what you could do:

• Email sequences

• Sales pages

• Webinars

• Workshops

• Downloadables

4. Upsell:

Did you know that customers who buy from you are 70% more likely to buy from you again?

So once they’re in your ecosystem, stay present with them and keep nurturing through upsells. This could look like:

• Downloadables, templates or resources to present a new problem they might be experiencing and how you can fix it.

• Downsell if a client is interested, but not fit for your core offer.

• Complimentary products - these are like add-ons. Would your customer like a newsletter with their LinkedIn management? Would they like 1:1 coaching with their podcast growth?

5. Advocate:

This is the phase where your customers go from ideal clients to raving fans. This is when they tell their friends about how amazing it was to work with you, then you end up with referrals.

Are you an advocate of The Healthy Hustle? If you’re finding this useful, share it with a friend! Just send them this link.

That’s it for today’s newsletter. It’s a longer one but I hope you found it valuable!

If You’ve Read This Far.. Why Don’t You See How Else We Can Help You:

• Connect with us on LinkedIn to follow our business journey!

  Here’s Freddie’s, and here’s Antonia’s.

• Want to work with us? Start HERE.

Was This Email Forwarded To You?

Sign up to receive these emails here.

Please do share and forward these emails to your friends, colleagues and family. It helps us more than you realise, to grow and deliver better content to you. Thank you.