The surprising strategy for an instant marketing boost!

425 words | 1 min, 51 secs

In Today’s Issue…

• Top copywriting tips.

• Secrets from our conversation with the guy who worked with the Kardashians, Grant Cardone & Tai Lopez.

• British Airways and their masterpiece campaign.

So here’s the deal.. if you're breathing and doing any kind of marketing, you're in the copywriting game.

Whether you're:

• Crafting LinkedIn posts

• Firing off emails

• Writing website copy

• Publishing blogs

• Whipping up video scripts

• Or any other myriad of content

  ..you're copywriting.

So, here's a golden rule for you: edit like crazy.

Be ruthless.

Those connecting words? Chop them.

Your reader is skimming faster than a New York minute.. don't slow them down.

Now, does this mean you should stuff your sentences with keywords?

Absolutely not.

You need to strike a balance.

Think of your social media content as your business card;

Quick. Sharp. Memorable.

Cut the fluff, get straight to the point, and make every word earn its keep.

Your readers will not only stick around but actually look forward to your next piece.

Cut the cr*p - and watch your engagement soar!

Listen & Recommend:

Paul Getter is possibly the greatest name in global marketing over the last two decades.

He is in the top 1% of ad spenders in the history of Facebook, he's consulted on the Kardashian empire and built Grant Cardone, Tai Lopez and Bill Proctor's personal brands from scratch.

He calls himself 'The Internet Marketing Nerd' because of his dedication to experimentation and the data machine that is digital marketing!

Go and give this episode a listen!

Who Else Is Hustling:

British Airways.

We have airlines on our mind at the moment as we plan our holiday to the UK and Denmark in a couple of weeks.

But hats off to British Airways on their branding.

Simple & distinctive.

An ad that shows minimal branding.. but you know exactly what it is.

What do you think of this outdoor campaign?

If You’ve Read This Far.. Why Don’t You See How Else We Can Help You:

• Connect with us on LinkedIn to follow our business journey!

  Here’s Freddie’s, and here’s Antonia’s.

• Want to work with us? Start HERE.

Stats You Should Know To Become A Better Marketer Today:

• Strong branding increases customer loyalty by up to 70%.

• Consistent brand presentation boosts revenue by an average of 23%.

• 89% of marketers say brand awareness is their top goal.

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