The 6 biggest mistakes 6-7 figure founders make with podcasting 😬

TLDR:
Even successful founders mess this up. If you want your podcast efforts to bring traffic and revenue, fix these 6 mistakes 👇️ 

The first time I landed a podcast interview that should’ve changed my business, nothing happened.

I prepped, showed up, gave loads of value...

And then literally nothing happened.

Turns out, most founders make the same mistakes I did back then …even the 6 and 7 figure ones.

Here are the 6 we see the most:

1. Saying yes to the wrong shows. If your audience isn’t listening, there’s honestly no point. We’ve seen people spend hours on shows with zero relevance ..just to say they were "on a podcast."

2. Having no offer. Value is great. But if there's no clear next step for listeners? They're gone. Your content needs a path.

3. Playing it too safe. When was the last time a polite, agreeable guest went viral? Challenge a belief. Take a stance. Sit OFF the fence! Give people a reason to remember you.

4. Winging the conversation. No soundbites? No stories? No hooks? No chance.

5. Doing nothing with the episode. One interview should create 20+ pieces of content. Most founders post once (maybe) and then forget it ever happened.

6. Never following up. You just had 45+ minutes of a potential client listening to your voice. No follow up = revenue left on the table.

We made all of these mistakes ourselves.

So did our clients ..before they started seeing podcasting as a system, not just a strategy.

Now we use interviews to generate hundreds of inbound leads every single month.

We built a repeatable engine that turns appearances into content, content into conversations, and conversations into business growth.

If you’ve ever thought:

"I’ve been on shows, but nothing’s really changed in my business."

“I’m getting traffic, but it’s the wrong audience.”

“We need lower CAC, but don’t want to lose our momentum.”

“My business is only built on referrals, but that’s not predictable.”

“I can’t spend 3 years building a personal brand. I need a shortcut to trust now.”

“AI is doing most of my marketing, so I sound like everyone else.”

“I keep getting “great episode” messages, but no actual leads.”

"Why would anyone listen to me over the next guy?"

“I’ve got experience, but not sure how to speak about it to get people to listen.”

You’re not alone.

You just need a system that works.

Want access to our podcasting system that’s been proven to work with over 150+ business owners?

Reply to this email with SYSTEM and we’ll send it to you.

- Freddie

Exposing Dan Henry's 2025 Marketing Strategy from our podcast together in Dubai 👇️ [WATCH HERE!]

When you’re ready, here are 4 ways we can help you: