The only podcast guest roadmap you need in 2025

In partnership with

2025 could be the year your business reaches its full potential.

 We’re offering 3 FREE 15 minute roadmap slots to help you:

• Land guest spots on top 5% podcasts.

• Build a credible personal brand that drives opportunities. 

These exclusive slots are LIMITED, so grab one before someone else does.

Reply to this email with the word ‘PODCAST’ to claim your spot!

We spent the past couple of months helping clients with their podcast guest appearances and personal brands.

While doing this one thing became clear.

But before we get there, here’s what we do (besides keeping caffeine companies in business):

• Secure guest spots on podcasts where you actually belong - we’re talking about top 5% podcasts.

• Develop strategies to transform guest appearances into personal brand assets.

• Use podcast guesting opportunities to generate leads, attract clients, and expand your professional reach.

Now, back to what we’ve learned:

People have the impression that podcasting as a guest is just about talking.

But that isn’t true.

It’s about making an impression SO strong, your audience will still remember you when they’re stuck in traffic a week later. 

BUT without a roadmap, you will be spinning your wheels.

Here’s our three step framework to make podcasts your best personal branding tool in 2025:

1. Positioning and clarity in your messaging.

 If your message is a lukewarm meh, your audience won’t care.

Instead, go sharp:

• What’s your expertise, and how can you make it sound like a superpower?

• What problems are people losing sleep over, and how can your voice save the day?

• What story can you tell that makes listeners go, Oh wow, I need to connect with this person!

2. Visibility to amplify your personal brand.

Let’s be honest: showing up on a podcast is great, but being remembered is the goal.

Here’s how to get there:

• Share unforgettable soundbites that make people rewind (yes, people do rewind podcasts).

• Turn your appearances into LinkedIn gold with posts that go viral, make people laugh, or even spark heated debates.

• Create a flywheel strategy that ensures your guest appearances echo across platforms.

If you’re not turning heads, you’re missing half the fun.

3. Monetise your guest appearances.

 Your podcast appearances shouldn’t just make you popular, they should pay the bills.

With the right offers, here’s what can happen:

• Listeners turn into followers.

• Followers turn into leads.

• Leads turn into clients who happily pay you for solving their problems.

Speaking of podcasts… have you seen this episode with William Brown? He’s literally telling you how to make $10 million online.

Hold on, before you go… you’re one of 7,283 people receiving this newsletter (and growing). Your feedback is SO important to us!

Don’t forget to connect with us on LinkedIn. Come and say hi, we’d love to chat to you!

• Connect with us on LinkedIn: Here’s Freddie’s, and here’s Antonia’s

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