Relationships are the single biggest asset that’ll make you and your business future proof.
While the world scrambles to grow audiences from scratch…
I’ve seen a smarter (and faster) way to grow your business.
Borrow trust.
Don’t build it.
When you borrow trust from someone your dream clients already listen to, you’re already ahead of 99% of business owners.
It’s almost like you’re skipping the queue and the “I’ve never heard of you before” energy.
This is the fastest way I’ve seen people go from unknown → $100k pipeline.
But here’s the nuance...
You don’t need to wait until you’ve hit a magic number of followers before you start making money from your online presence.
I was talking to a business owner in London last week and they said:
“Once I’ve built the right audience, then I’ll start monetising.”
I just can’t get my head around that.
Because that’s the slowest and most inefficient way to build a business.
So I found a better way.
It’s a system we now teach inside our programs and it’s built around 6 key pillars:
Positioning. Profile. Posting. Podcast. Performance. Profit.
That’s the 6P Strategy.
It’s how you get known for what you do…
Get featured on podcasts your dream clients already trust…
And start building a $100k pipeline before you're “big enough”…
Let me show you what it looks like in practice:
A few months ago, I worked with a client, we’ll call him Josh.
He had:
❌ No audience
❌ No personal brand
❌ No confidence whatsoever
But he did have:
✅ A niche
✅ Solid experience
✅ And the trust to follow our system
So we worked through the 6Ps and started where most people skip: Positioning.
We got clear on who he helps, how he helps them, and why it matters.
Then we moved to Profile making sure his online presence reflected that clarity.
From there, Posting was simple, showing up with the right message, not just more noise.
Then came the part a lot of people don’t include in their marketing: Podcasts and borrowing trust from hosts his ideal clients already listened to.
We tracked his Performance with what content worked well, and what got ignored.
And finally, we made sure it led to Profit - conversations, calls, and conversions by using our proven back end system.
Within 30 days, Josh had landed 4 podcast interviews, booked qualified leads, and started generating revenue.
Most people never do this.
They’re too busy waiting to “grow” before they sell.
But you don’t need to grow first, you just need to get in front of the RIGHT people, with the RIGHT positioning.
That’s exactly why I created Thrive.
To help you:
→ Get seen by the right audience (even without a big one)
→ Borrow trust through high quality podcast features
→ Build a business that makes high ticket sales (not just one that “creates content”)
So if you’ve been telling yourself
“I’ll start once I have the audience for it…”
This is your sign to stop waiting.
👉 Reply to this email with ‘THRIVE’ to book in a call and have a chat with me or my team on how you can start using the 6P strategy to monetise podcasts.
Speak soon,
Freddie