Do you feel sleazy when selling?

If you think you’re selling enough, sell some more

I had a powerful realisation last week when I released my biggest podcast production yet and someone on LinkedIn said he never knew I had a podcast of my own!

Unbeknown to him, he helped me more than he’ll ever know!

I had 5+ messages last week on a similar vein (not knowing we had a pod), lots of people asking to be guests and the most downloads on one episode we’ve ever had.

I thought everyone knew I had a podcast, I thought I’d shouted it from the rooftops, I thought I might be annoying people…. wrong!

The podcast has been out for 9 months, went into the top 5 in the charts in 9 countries, hit number 1 when released, has over 50 episodes with some of the best entrepreneurs and experts out there, and has awesome download stats, but I’d done it a disservice.

I should shout about it more!

The feedback from this episode has been awesome and propelled it to new levels.

Why?

We improved the content quality and promoted it twice as much as usual.

What did we learn and what can you action?

Ask yourself:

• How often am I actually ‘selling’? Or am I just networking or posting content and hoping someone will reach out to me

• Do I follow a strategy for my content that caters to the different stages people who follow me are in? For example, someone who’s never heard of you, someone who knows you but has not purchased from you, someone who has bought and loves you.

• Is it easy for someone to buy from you? i.e. is the journey from realisation to receipt as flowing as it could be?

The biggest realisation is, if you think you’re selling enough, you’re not, sell some more and react to the audience. If you get unfollows, it means the people who were there just didn’t like the offer, if no one buys it means the offer isn’t perfect. Most likely, people will actually buy!

Be fearless, action gains traction… go and sell!

Tip: on Instagram, only sell in your stories! Give pure value in the posts, reels and captions!

Cool stuff this week

I wanted to give you an overview of some social media updates that dropped this week:

💡 Instagram new feature: the platform is testing polls in comment streams on feed posts and reels, expanding beyond where they are currently available (stories & DM’s).

💡 Threads is now supporting polls and GIFS. If you have Threads or if you haven’t got around to it yet, I still believe its worth persevering with for now. Meta are unlikely to let it die even though there has been a drop off in user engagement.

💡 Instagram are testing ‘nearby’ feed for stories, showcasing public content from users and businesses close by. TikTok is exploring a similar concept. Tagging your location in stories may become highly important once again.

💡 Whatsapp is rolling out the ability to use two numbers in one account, meaning we don’t need work phones or WA business and person anymore.

💡 Instagram collaborative carousels, meaning multiple accounts can add to the same collections.

The Healthy Entrepreneur Club podcast

This week I thought I’d highlight some of our most impactful past episodes:

🔥Ep 3. Marianne Page - Leadership masterclass: Marianne led McDonalds Europe for over 27 years

🔥Ep 10. Raj Kotecha - Bringing Gary Vee to the UK and all things content

🔥Ep 1. Jason Graystone - Engineer to multi-7 figure online business through audience building

Please do leave a review and a rating if you listen to one of these amazing episodes:

Apple: https://podcasts.apple.com/gb/podcast/the-healthy-entrepreneur-club-podcast/id1661258211

Spotify: https://open.spotify.com/show/7E2yEVH8sUgaXKghTrhRW0?si=ccd9c36b712844a7

Want to build your own movement with us?

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Definitely follow our Instagram, that’s where we are most active and are often told our content is so good, it should be charged for!

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