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- This is the trick for 2024!
This is the trick for 2024!
Freddie Pullen
December 17, 2023 • Estimated Reading Time: 6 minutes
This is the trick for 2024!
Psychology has always fascinated me.
The what, the why and the how of humanity
It’s almost too great to think about!
I had the same feeling on Saturday morning last week when we drove out into the desert at 5am.
We joined some friends for an early morning breakfast in the dunes for sunrise and bizarrely, to watch the flamingos fly around the lake!
I’ve never seen the stars shine so brightly
And it made me think. Why not push harder towards what I want to achieve in my life?
The stars either make you feel so small you may as well not exist or
So small that you may as well triumph without worrying about what others may think of you!
Anyway, the psychology of marketing has changed and we need to utilise something.
Something I’ve called The Checkback. When you think about buying something online, how often do you go and check the brands Instagram or the owners?
Even if you don’t, the younger generations do, especially Gen Z. Why? Because they have a distinct lack of trust in marketing.
Now, your clients may not be from that generation, but if psychology tells us anything, behaviour is contagious and it’ll soon be everyone’s prerogative to perform The Checkback.
I’ll even try and find them on LinkedIn sometimes. This is not the case for impulse purchasing. Usually it’s for something more meaningful, expensive or new to market.
Understanding The Checkback is so important for you as a seller. If someone likes your product or service, what is helping them answer the most important question they’ll ask themself, negatively?
“Why is this a terrible idea?”
Because if they find something, or in reality, they don’t find something, they’re unlikely to buy.
Make sure you’re utilising your visibility, storytelling, authority, personal brand to support your business brand because if it fails the checkback test, you’re not going anywhere!
Cool stuff this week
💡 An Aldi supermarket in Manchester, UK, has done a great job of garnering attention this week by putting a reserved parking space on the roof of their store for Father Christmas to park in! Check it out!
💡Spotify wrapped did it again! Probably one of the best marketing campaigns of the year, Spotify make you feel something with their round up of your listening choices from the year. As Maya Angelou said, people forget what you said, people forget what you did but they never forget how you made them feel. What did your Spotify wrapped look like this year and more importantly what did it make you feel?
💡Have you seen the new Netflix film ‘Leave The World Behind’ with Julia Roberts? The way this film will make you feel leads perfectly on from my Spotify wrapped point. The film encapsulates you, the music creates tension and the filming is so clever that you’ll miss so many hints along the way. The hidden details are so important to support the story. What hidden details do you have supporting your story?
The Healthy Entrepreneur Podcast
I can’t believe I'm saying this but this weeks guest was Daniel Priestley!
🔥 Ep 62. The godfather of personal branding - By the time I was 24 I was doing a million per month in sales! Life long entrepreneur - Daniel Priestley
Dan's journey took him from dropping out of university to becoming a millionaire in his early twenties.
His career has seen him create many multi-million dollar businesses around the globe, including Australia, UK and Singapore. Fresh from winning the Scale Up entrepreneur of the year at The Great British Entrepreneur Awards for his tech company Scoreapp, Daniel shares his understanding of the current landscape of business, investing, AI, creators and the choices you need to make to succeed as a business owner today.
To win one of Daniel's signed books you need to:
Live in the UAE
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Follow the podcast on Instagram (Link here)
DM us 'Key Person of Influence'
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