Turn thy pitch deck into a Shakespearean masterpiece.

In today’s issue…

• Crafting a compelling pitch using Shakespeare’s five-act structure.

• Turning your LinkedIn profile into a powerful lead generator.

• Simple ways to build credibility and become a sought-after authority in your field.

In partnership with Robot Mascot: The UK’s leading investment readiness agency.

Picture this: you’ve got a pitch deck that could rival any startup’s pitch, but investors just aren’t biting.

What’s missing?

According to Robot Mascot’s COO, James Church, the answer might be a classic:

Shakespeare’s five-act structure.

Yes, you read that right.

James suggests structuring your pitch like a story, because stories, as we know from Romeo and Juliet, get people hooked.

Now, we’re not aiming for a tale of forbidden love and tragic misunderstandings here, but a little drama? Absolutely.

With the five-act structure, your business story can be as compelling as Shakespeare’s, minus the body count.

So grab your quill (or your laptop), and let’s turn your pitch into something memorable.

Here’s how to use this structure.

·   Act 1 – Exposition: Start by setting the stage. Introduce your market, outline the problem, and explain why this problem matters.

·   Act 2 – Rising Action: Now, add some drama. This is where you share your solution. How does your business tackle the problem head-on? 

·   Act 3 – Climax: Hit them with a big turning point. Maybe it’s your unique tech, your secret sauce, or a breakthrough partnership. This is the moment you want them on the edge of their seats.

·   Act 4 – Falling action: Start to wrap things up. Outline how your solution will become sustainable and scale. Investors want to know there’s a clear path forward.

·   Act 5 – Denouement: Finally, bring it all together. Show the big picture, the long-term vision, and the financials. Leave them confident in your story’s ending.

Okay, that wraps up our lesson on Shakespeare.

Let’s move on to LinkedIn, your secret weapon for B2B leads.

Did you know that a staggering 80% of B2B leads come from LinkedIn?

This platform is a powerhouse for visibility, and investors are constantly lurking, scrolling through profiles, hunting for the next big thing.

Here’s how to make LinkedIn work for you:

1. Show your face: Profiles with a professional photo get 14x more views.

Don’t underestimate the power of a good headshot.

2. Engage regularly: A quiet profile is easily overlooked. 91% of decision-makers prefer connecting with people who are actively sharing insights and updates.

3. Focus on your brand: LinkedIn isn’t just a resume platform; it’s where people look for credibility, connections, and expertise. Highlight your achievements, secure endorsements, and join conversations in your industry.

4. Maximise visibility: Build a strong personal brand by being visible and approachable. And remember, attracting attention is only half the battle; you need to manage it well, too.

In short, whether it’s storytelling in your pitch or leveraging LinkedIn, the goal is the same: make an impression that lasts.

Listen and recommend:

Mark Leruste, best selling author, keynote speaker and CEO of Storycast, knows exactly how to harness the power of narrative to outshine AI.

Whether he’s working with entrepreneurs or creatives, Mark shares practical storytelling tactics that help people connect on a personal level, making their messages resonate in meaningful ways.

Hold on, before you go… you’re one of 7,283 people receiving this newsletter (and growing). Your feedback is SO important to us!

If you’ve read this far... Why don’t you see how else we can help you:

• Connect with us on LinkedIn: Here’s Freddie’s, and here’s Antonia’s

• Want to work with us? Start HERE

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