Want to boost your marketing?

447 words | 2 mins, 15 secs

In today’s issue…

• Story-driven marketing is NOT what you think

• Discover Wendy’s secret. (Who’s Wendy?)

• Why short stories create massive impact

Ever noticed how a single sentence can stick with you longer than an entire book?

That’s the magic of story-driven marketing. And it’s not about writing novels or crafting epic LinkedIn posts… it’s about connecting with your audience on a human level.

Let me let you in on a secret: sometimes, the most powerful stories are the shortest.

Last week, I was introduced to Wendy’s by a member of our team.

Now, as a not-so-healthy entrepreneur (balance, right?), I knew of Wendy’s, but had never tasted it.

First impression? The burgers are banging.

But you know what really caught my attention? Their marketing.

Wendy’s doesn’t rely on long-winded posts or complex narratives. They master the art of story-driven marketing with just a few words - or sometimes, even just an image.

Their Twitter account is legendary for a reason. They can deliver an entire story in a single tweet that resonates, entertains, and most importantly, sticks.

Here’s the thing: Wendy’s knows that in a world full of noise, you need to be quick, sharp, and a little cheeky.

Their marketing isn’t just about selling burgers; it’s about making you laugh, making you think, and making you want to hit that follow button.

• Quick wit: Wendy’s isn’t afraid to have fun. Their playful banter, especially on Twitter, feels like a conversation with a friend who’s always got a clever comeback.

• Cultural relevance: They don’t miss a beat when it comes to tapping into current trends and memes. If there’s a joke to be made, Wendy’s is making it.

• Consistency: Across all platforms, their tone is the same - fun, engaging, and just the right amount of sassy. You know it’s Wendy’s even without the logo.

So, what’s the takeaway here?

Wendy’s reminds us that marketing doesn’t have to be serious to be effective.

Sometimes, all it takes is a well-timed joke, a relatable meme, or a clever tweet to make a lasting impression.

P.S. If you’re ever in doubt about how to keep your marketing fresh, take a page out of Wendy’s playbook. It’s proof that even in business, a little humour goes a long way.

Hold on… before you go

If you’ve read this far... Why don’t you see how else we can help you:

• Connect with us on LinkedIn: Here’s Freddie’s, and here’s Antonia’s

• Want to work with us? Start HERE

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