Hey, Freddie here with this weeks Healthy Hustle newsletter!
Funny thing happened last week.
I was influenced by my own podcast guest. I had a guy on the show called Fares who owns the worlds largest swim coaching business with 2.5m monthly users and it reminded me of how much I used to love to swim.
Funny how one conversation with someone you respect and have likeness with can do to you.
So, I pulled out my goggles, hopped in the car and drove myself down to our gym, which luckily has a 50m olympic size outdoor pool for me to use.
I set the timer, pushed off and swam 1,200m before I realised.
I’ve done a lot of sports over the years and consider myself quite fit and healthy.
Even when my fiance Antonia tries to wind me up by filming my reaction to the “What sport would you play if you were athletic?” question.
Swimming for me is the most mindful.
I know you can get underwater headphones these days. But there is something about the rhythm and the silence of swimming that lets you sit with your thoughts. That’s often when my best business ideas happen and therefore I’m excited to see where swimming takes my business next!
We Analyzed 10,041 Podcasts Last Month. Here's What We Found.
The podcast landscape has changed more in the last 6 months than in the previous 3 years combined. Shows are getting pickier, conversion rates are dropping, and 99% of founders I talk to are struggling to figure out which podcasts actually move the needle for their business.
That's why we analyze thousands of podcasts every single month. We want to give our clients the unfair advantage of knowing exactly where to invest their time, backed by real data. For this month alone, we analyzed 10,041 podcasts and added them to our database, each one scored across 30 different data points.
Here's what the data is telling us:
The podcast landscape right now:
The top 5% of converting podcasts have audiences 327% more aligned with B2B buyers than the average show
Shows with engaged, niche audiences are outperforming massive reach generic shows for client acquisition
Download numbers lie: listener engagement and audience intent matter 10x more
Personal story-driven episodes are getting 2.4x more clip shares than pure tactical content
Video podcasts no longer guarantee reach... but they're critical for building trust with potential clients
And here's the biggest surprise: podcasts with strong host LinkedIn presence drive 289% more qualified leads than those without.
The Podcast Profile Funnel Opportunity
Here's what most founders miss: podcast guesting isn't about getting on any show. It's about getting on the right shows, in the right order, with the right strategy.
That's where our database comes in.
Every month, we analyze over 10,000 podcasts and track 30 critical data points for each one:
Audience demographics & buyer intent
Host credibility & LinkedIn presence
Episode download patterns & engagement rates
Guest conversion indicators
Topic alignment with your positioning
Clip-ability and shareability potential
And 24 other strategic factors
We then use this intelligence to build strategies for our clients that convert.
Because yes, you’ve guessed it, a Podcast Profile Funnel starts with getting on shows.
I’m opening up 20 places for a Beta version of our new 7 Figure Podcast Guest Academy. Reply ‘info’ to find out more.
There are over 10,000 of you on this list, so these spaces will go fast!
All the best,
Freddie