Why most podcast guests stay broke 🎙️

I’m going to be brutally honest here…

Being on a podcast won’t make you money.

(if that’s all you’re doing)

And yet, every week, I watch founders celebrate their interviews like they’ve “made it”.

They tell me they’ve been on 100s of podcasts the past year… meanwhile, little do they know, the real opportunity is slipping straight through their fingers.

Because getting on the podcast is the easy bit.

The hard part is turning it into profit.

And 99% of people don’t have a system for it.

The Guest List Play Nobody Uses

Every podcast you appear on comes with a hidden, evergreen database:

Its past and future guest list.

Most people ignore it BUT the founders who succeed build entire pipelines from it.

Here’s how:

• Bucket 1: Clients

  Who on this list could be a client?

  You’ve already got something in common: the podcast.

  Reach out, reference the episode, open the door.

• Bucket 2: Partners

  Who works with the clients you want?

  This is where referrals, collabs, and cross promos happen.

• Bucket 3: Platforms

  Who else hosts a podcast?

  This is the shortcut.

  “Hey, saw you were also on [Podcast Name], loved your episode. Would you be open to having me on your show for xyz?”

Why do most guests fail?

Because they think the “win” is getting booked.

It isn’t.

The ACTUAL win is in what happens after the episode goes live.

Without a strategy, you’re just collecting dopamine hits instead of building a business.

Here’s the framework we use to turn interviews into revenue:

• Get crystal clear on why you want to be on podcasts → your positioning drives everything

• Pick the right rooms → go where your audience already listens

• Send pitches hosts can’t ignore → warm, personal, and value packed

• Tell stories, not stats → hosts don’t book robots, they book narratives

• Use a clear, frictionless CTA → trust → lead → sale

Podcast guesting is allllll about leverage.

Want to see exactly how we do it?

Reply to this email with “PODCAST” and I’ll personally show you how you can use it in your business.

Freddie