why no one bought after hearing your podcast

TLDR:
If your podcast appearance didn’t get leads, don’t blame the audience. You didn’t give them a reason to remember you. In this issue: a painful realisation, a hard lesson, and the simple fix that separates “cool guest” from “I need to work with this person.”

I was chatting with Antonia last week on the way to the gym and she said something that stuck with me:

“Most guests are so focused on telling their story, they forget the audience is really listening for themselves.”

That right there?

That’s the line I keep coming back to in nearly every client session lately.

Because here’s what we’ve seen.. and we’ve got the data to back it up:

Clients landing on top podcasts across the US.
Incredible interviews.
Qualified leads.
High-ticket sales.

But the ones who really blow up afterwards?
The ones who get 10+ inbound leads from a single episode?

They do something different.

They build tension.

They don’t just talk about what they’ve built.
They talk about what broke.
What scared them.
What nearly made them walk away.

Then they show us the moment they flipped the script.

That’s when people lean in.

We’ve refined this into a framework that works across industries, niches, and business models - from consultants and coaches to SaaS founders and authors.

It’s what I call the Podcast Conversion Triangle:

1. Tension – Start with something raw. Something that felt like a genuine threat.

2. Turnaround – Show the shift. The decision. The risk. What did you change that most people wouldn’t dare to?

3. Trail – Lay out where you’re going now and how it helps the exact listener you’re speaking to.

When clients use this, we see leads double.
Sometimes triple.
Because people don’t just want advice.
They want resonance.

So guys, the lesson here is this:

If your podcast appearance felt amazing, but no one reached out...
You probably wrapped the story up too neatly.
You made it make sense.
What you needed was to make it emotional.

That’s what opens the door to high-ticket sales especially in 2025, where trust is everything and attention spans are gone.

The Healthy Entrepreneur Podcast with Freddie Pullen

In this emotional episode, Freddie Pullen sits down with Sebastian Bates to unpack what really happened during their week in Kenya with The Bates Foundation and how the brutal contrast between wealth and poverty reshaped their view on business, growth, and impact.

Seb shares the story of a 9 year old boy he met, addicted to glue, starving every weekend, crippled by anxiety over where his next meal would come from.

Now? He’s clean and he trains in martial arts. And it’s because of the systems, support, and education provided through the work Seb’s doing.

👇WATCH THE FULL EP BELOW! 👇

When you’re ready, here are 3 ways we can help you: