Why podcast hosts say yes (or no) to you

In partnership with

TLDR: Big podcasts don’t say yes to random people. They say yes to people who’ve earned it through positioning, authority and presence. Here’s how to become one of them.

The 3C podcast positioning check:

Before you ever send a pitch, you’ve got to be brutally honest:

1. Clear - Can a stranger explain what you do in one sentence?
If it takes a paragraph to explain what you offer, you’re losing people immediately.
(Vagueness kills trust before you even open your mouth.)

2. Credible - Do you show proof you know your stuff?
Hosts literally want real world receipts: past interviews, press features, client wins. No proof = no booking.

3. Consistent - Are you showing up online?
An active, relatable online presence reassures hosts that you’ll help promote the episode and bring value - not ghost after recording. It also shows the host you know what you’re talking about.

Big shows want energy, clarity, and social proof.
And they're fierce about protecting their platform’s credibility.

📊 Pacific Content reports that 68% of podcast hosts prioritise guests who have a strong personal brand or unique point of view, even over follower count. (Source)

One of my best guest appearances?
I didn’t even pitch it. The host found me through a handful of spicy LinkedIn posts that told interesting & relevant stories… easy peasy.

You don’t get picked randomly.
You get picked because you look like someone worth listening to.

👉 If you want better bookings, stop focusing on your pitch first.
Start focusing on your positioning.

Freddie

🚨 Want to become famous(er), grab more customers, and 100X your reach?

Stop burning budget on ads and hoping for clicks. Podcast listeners lean in, hang on every word, and buy from guests who deliver real value. But appearing on dozens of incredible podcasts overnight as a guest has been impossible to all but the most famous.

PodPitch.com is the NEW software that books you as a guest (over and over!) on the exact kind of podcasts you want to appear on – automatically.

⚡ Drop your LinkedIn URL into PodPitch.
🤖 Scans 4 Million Podcasts: PodPitch.com's engine crawls every active show to surface your perfect podcast matches in seconds.
🔄 Listens to them For You: PodPitch literally listens to podcasts for you to think about how to best get the host's attention for your targets.
📈 Writes Emails, Sends, And Follows Up Until Booked: PodPitch.com writes hyper-personalized pitches, sends them from your email address, and will keep following up until you're booked.

👉 Want to go on 7+ podcasts every month? Book a demo now and we'll show you what podcasts YOU can guest on ASAP:

Book Your Incredible Demo Now