Why would anyone want you on their podcast?

TLDR:
You don’t need a massive following to land podcast interviews. You need a message that solves a problem, a story that builds trust, and a strategy that drives traffic. Here’s how to do it properly.

Before we get into the newsletter…

👆️ NEW episode out now! 👆️ 
Dan Henry doesn’t manifest leads… he sells like a savage.
$35M later, he’s handing you the playbook. Hit play → [Watch now]

Hey, Antonia here 👋

Let’s address the voice in your head:

Okay, ready for this?

Podcast guests don’t get booked because they’re special.

They get booked because they’re valuable.
And value comes from clarity.

So why are so many big names fighting to get on podcasts?

Because it’s the biggest underpriced attention play of 2025 - and no one’s talking about it.

Dan Henry? Just the start.

The smart ones know podcast guesting does 3 powerful things no ad can match:

1️⃣ You borrow trust.
When a host introduces you to their warm, loyal audience, you skip the “who is this?” phase. You arrive pre endorsed. Their authority rubs off on you. That’s trust on tap.

2️⃣ You show up in search.
Your name, brand, and message start appearing across podcast apps, blogs, and YouTube clips. That’s evergreen SEO juice that compounds. Most guests never think about this ..which is exactly why you should.

3️⃣ You reduce CAC.
It’s simple:
Instead of running cold ads that scream “buy from me!”… You show up in someone’s earbuds, tell a story, solve a problem, and drop a link. They click through already sold on you. That’s what we mean by lowering customer acquisition cost.

Here’s how we position our clients (even the unknown ones) to land top tier shows:

Angle > Title:
“I’m a business coach” = boring.
“I help women triple revenue without working past 3pm” = booked.

Story > CV:
Tell the moment you earned your insight. Not your whole life… just the turning point.

Topic > Bio:
Hosts don’t book people. They book ideas. If your pitch sounds like a CV, it’s getting ghosted.

Podcast guesting is a sales channel in disguise.

And done right, it becomes the most powerful growth lever in your business.

So if you’re still asking:

“Why would anyone want me on their podcast?”

Flip it.

Why wouldn’t you want to be on theirs?

Lmk if this was helpful!

Antonia x

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