You already have the key to attract more clients.

In today’s issue…

• The mistake I made two years ago and the lesson learned.

• Why storytelling isn’t enough without a solid marketing funnel.

• How stories create lasting impressions that convert leads into clients.

• Listen to one of the most inspirational stories you will hear today.

Two years ago, I made a mistake. Yes, I admit it, I’m human.

This blunder led to a powerful realisation.

You can be the best storyteller on the planet, but if you don’t have a strategy, good luck getting clients.

Now, don’t get me wrong, storytelling is crucial.

It grabs attention faster than a cat video on social media.

And yes, thought leadership builds your authority.

But to turn that authority into clients, you need a well-structured marketing funnel, with your story woven right into it.

So, what does this magical funnel consist of? Glad you asked.

Top of funnel posts: This is where you unleash your real, no-bull-sh*t stories.

Think of it as your opening act. Grab their attention and make them want more.

Middle of funnel posts: This stage is all about educational content that provides value.

It’s your chance to showcase your expertise and keep them engaged.

Bottom of funnel moves: Here’s where you drive people from LinkedIn to your nurture system.

This is where the magic happens and you transition the casual scroller into an interested client.

Having the right marketing funnel does wonders beyond just nurturing leads.

It helps you build trust, establish relationships, find your positioning, and ultimately build your brand.

And let’s face it, in a world filled with options, who doesn’t want to feel connected to a brand?

Now let’s get to the fun part.

Your story and why people are interested in hearing them.

Stories are not just words on a page.

Think of them like a great meal.

You don’t just remember what you ate, but the taste, the flavours, and the feelings they evoked.

The same applies to your stories.

They leave people with more than just information, they create connections.

And here’s the best part.

No one else has your story.

It’s completely unique and impossible to replicate.

So, use that to your advantage.

When you embrace your story and embed it into your marketing funnel, that’s when the true magic begins.

So, if you’ve been relying solely on storytelling without a strategy, it’s time to pivot.

Make sure your story is not just heard but also felt.

Listen and recommend:

I sat down with the awesome duo behind one of Dubai’s fastest growing brands, Ross Bowden and Ty Williams.

We hear their story from military life and extreme sports to overcoming a HUGE life-changing accident while building a powerful brand.

Hold on, before you go… you’re one of 7,283 people receiving this newsletter (and growing). Your feedback is SO important to us!

If you’ve read this far... Why don’t you see how else we can help you:

• Connect with us on LinkedIn: Here’s Freddie’s, and here’s Antonia’s

• Want to work with us? Start HERE

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