You’re leaving money on the table after every podcast appearance 😬

TLDR:
Podcast guesting isn’t a PR stunt. It’s a revenue engine. Here are the 3 overlooked ways to turn interviews into income.. including how one client closed $12k from just two podcasts.

Let’s call it out.

Most podcast guests sound like they’re asking for scraps.
“Thanks so much for having me”
“I really admire your show”
“I hope your audience finds this helpful”

NO.

You’re stepping into a room full of warm leads, a host who’s just given you their entire audience's attention, and the easiest opportunity you’ll ever have to look like the most interesting person on the internet.

So why are you playing small?

Why are you making it about being nice instead of making money?

Here’s how the best do it:

1️⃣ Convert the listener - but stop assuming they care

You do not get paid for being interesting.
You get paid for being irresistible.

When you tell a story on a podcast, it should be engineered like a Netflix pilot.

Set the stakes.
Create a twist.
Drop an epiphany.
End with a cliffhanger.

If someone hears you and thinks “Cool story, bro,” you’ve lost.

You want them to think:

“Who the f*ck is this? Why haven’t I heard of them before?”

And suddenly they’re in your DMs.
On your website.
Downloading your offer.
Handing over their card.

This happened to a client of ours.
Two interviews.
They nailed the tension, the takeaway, and the CTA.
One of the listeners became a client.
And dropped $12,000.

2️⃣ Leverage the host - they’re your hottest lead in the room

Everyone’s trying to “go viral”
You don’t need viral.
You need one right person to say, “Let’s work together.”

And guess what?

That person is already chatting to you.

Podcast hosts are:

• Founders

• Advisors

• Creators

• Investors

• Networked up to their eyeballs

They already trust you - because they chose you.
They listened to you for an hour.
They’re nodding while you talk.
They’re already imagining how you fit into their world.

Most guests ignore this.

But the best guests treat the interview like a first date with someone rich, connected, and dangerously curious.

They don’t hard pitch.
They plant seeds.

And later?
They follow up with a message like:
“Hey, I had an idea after our chat... want to riff on it?”

That’s where the second wave of revenue comes from.
Private deals. JV partnerships.
Referrals to people with 7 - 8 figure businesses.

3️⃣ Repurpose your content - or enjoy the sound of silence

Most guests drop gold on a podcast...

Then let it ROT in a Spotify graveyard.

I want you to imagine this:

You record an episode.
It goes live.
You get the link.
You post one Story about it… and that’s it.

That’s like throwing a launch party and not sending any invites.
It’s podcast guesting performance art. And it needs to die.

The experts turn that 45 min episode into a machine.

If you’re not slicing up your appearance like a Michelin chef prepping sashimi, you’re leaving 90% of the value in the bin.

You need to build leverage.

• Leverage with new audiences.

• Leverage with people in power.

• Leverage with your existing following who need reminding why they trust you.

If you're showing up, speaking from the heart, and then closing the tab… you’re doing it wrong.

We teach people how to do this the right way.
We make guests unforgettable. Unignorable. And massively profitable.

So ask yourself:

Are you a guest… or a growth strategy in disguise?

- Freddie

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