Your silence is making someone else rich

Stop hiding

TLDR:
Most people don’t post because they’re scared they'll look silly, worried it won't work, or think people will gossip about them. Posting online feels awkward when you’re winging it. The fix isn’t more journaling... it’s clarity, consistency, and a clear message that actually leads somewhere.

🚨 BEFORE WE CONTINUE… Have you watched this yet?!
Because if not… we need to talk.

This is your gentle reminder that we dropped a 2 hour podcast guesting masterclass into your inbox a few days ago…

…for free.

And if you haven’t hit play yet?

👀 Are you okay??
💸 Do you hate growing your business??
🎙️ Do you not want to become the most in demand guest of 2025??

This video has EVERYTHING:

✅ Positioning
✅ Pitching
✅ Storytelling
✅ Funnels
✅ Monetising
✅ A 90 day plan

People have paid thousands to learn this stuff.
You got it for £0.00 because you’re one of our 10,000 insiders.
(And the 40,000 people following us elsewhere still don’t know it exists)

So if you haven’t watched it yet… do it now.

(Oh and please can you give it a like if you liked it… and comment who you are + your fave part of the video so I can make more videos on that!)

👇️ BACK TO THIS WEEKS NEWSLETTER 👇️ 

A client messaged us last week:

“How do you actually get confident enough to post every day?”

And honestly the simple answer is that you don’t wake up confident, but instead you build it with a structure that doesn’t let you fail.

In this instance, confidence isn’t about “finding your voice”. It isn't about “believing in yourself.” And it certainly isn't lighting a candle, journaling your feelings, and hoping for the best.

It’s about knowing your content’s been pressure tested.

What do I mean by this? Well...

We use the Echo Engine to create that system.

Here’s what it does:

  • Clarifies your positioning: So you're not just “another founder,” you’re the go to person in your niche.

  • Maps out your stories: So you never have to guess what to post (or overthink it)

  • Turns every podcast guest spot into 30+ assets: So you don’t need new ideas every week.

Honestly, you don't have to trust the process blindly. But you do have to follow it.

When I went on a podcast last week, I had one of those ‘wait, this works moments’.

I used our exact framework we teach our clients.

I knew my positioning, spoke about my story, prepped my funnel beforehand so I could drive all that traffic into my email list - and the next day, x4 founders booked strategy calls after hearing it.

Confidence builds when your voice works.

We’ve even had guests DM us after coming on our top 1% show to say things like:

“That was one of the best interviews I’ve done. You made it easy to say something actually meaningful.”

👉 If you want that feeling... build the engine.

I’ve linked the free 2 hour training below - it’s the exact strategy we use to land clients (and me!) on top podcasts and turn interviews into revenue.

When you do this properly - when your message is clear, your story lands, and your interviews actually work?

It doesn’t just give you confidence.
It gives you leverage that compounds.

Because every podcast you appear on gives you:

✅ Access to the host’s network - founders, investors, customers, media
✅ Content that lives forever on Spotify, Apple, YouTube, and Google
✅ SEO backlinks from high-authority sites you couldn’t buy your way into
✅ A warm intro to thousands of hyper-engaged listeners who already trust the host
✅ Distribution across newsletters, clips, reels, shorts, and blog feeds

And the CAC?

It crashes.

Because you’re not spending on cold traffic anymore.. you’re converting people who already know you.

They’ve heard your beliefs. Your tone. Your story.

By the time they hit your inbox, it’s not “Who are you?”
It’s “How do we work together?”

We've had clients:

  • Land top 1% podcasts and rank page one on Google within weeks

  • Close 5 and 6 figure deals from listeners who binge their episodes

  • Get invited into closed-door masterminds by hosts with $100M+ networks

And they’re doing it without dancing on Instagram or posting every day.

This is your content.
Your SEO.
Your lead gen.
Your credibility - all wrapped into one long-form interview that works on repeat.

This isn’t just visibility.
This is scalable authority.
This is leverage that pays for itself ..again and again.

It’s the exact system we use to make our clients the most in-demand voices in their industries.

Freddie

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